Engagement Manager

Job Location: Bangalore

Role:

Responsibilities

Strategic

• Marketing Insights

  : Provide actionable insights to clients to guide their digital marketing programs evolution and progress. Maintain an awareness of competitive information and key industry trends to provide context for branded website performance.

• Client Goal Delivery

  : Play a lead role in furthering client programs progress in achieving their marketing goals. Partner internally and externally to ensure best practices in metrics and decision-making are being maintained.

• Technical Expertise

  : Possess an expert-level understanding of digital analytics implementation and measurement principles. Also, I have comprehensive knowledge of the major web analytics solutions, particularly Adobe Analytics and Google Analytics.

Operational

• Analysis and Insights

  : Proactively lead and drive comprehensive audits and analysis on web data and guide the team to deliver insightful deliverables (dashboards, reports, deep analysis, etc.) that can bring a positive impact to the client's business.

• Delivery Management

  : Create, manage and deliver project plans to achieve clients results from their digital marketing programs. Needs to drive the achievement of the milestones and results on the project plan with the team of analysts and senior analysts working closely with the Engagement Manager.

• Quality Assurance

  : Ensure error-free delivery by the team from a data and logic perspective.

People

• Guide, lead, and mentor the group of analysts on the project to deliver the project goals as their reporting manager.
• Contribute to the overall capability development of the function by taking formal and informal training sessions.

Knowledge & Skills:

Technical Knowledge

• Have understanding and familiarity with digital analytics, digital marketing and digital media landscape, including nuance within media platforms and technology.
• 5+ years of recent hands-on experience implementing and managing enterprise-class digital analytics and measurement solutions, including Adobe Analytics and Google Analytics required.
• Comfortable leveraging data from multiple data sources to produce actionable business insights.
• Experience with tag management solutions (e.g., Adobe Launch, GTM, Tealium) is a plus.
• Must have the ability to understand data, do research and fix issues. Be hands-on with working on large datasets
• Advanced experience with MS-Excel is a must.
• Proficiency in SQL and visualization tools like Tableau would be preferred.
• Expertise in the application of analytics (applied statistics / quantitative methods) for solving business problems
• Competency in standard data mining and customer segmentation techniques is an advantage
• Knowledge of AI and automation is a plus.
• SEO & CRO experience is a plus.

Behavioral Skills

• Ability to think strategically to impact business outcomes and create strategic roadmaps.
• Strong analytical skills, language skills, and a good knowledge of Excel and Powerpoint.
• Strong project management, communication and presentation skills.
• Creative flair and enthusiasm for new ideas and concepts.
• Good stakeholder and relationship management skills and a good team player.
• Passion for digital marketing and flair for data-driven decision making.
• Strong business acumen and customer-focused mindset.
• Collaborates with stakeholders and teams to solve problems across analytics, business, and marketing workstreams.

Desired Qualification

• A Bachelor's degree in quantitative disciplines such as Engineering, Mathematics, Analytics, Statistics, Economics, etc.
• A Master's degree in Business, Marketing, Advertising, Statistics, or Economics from a Tier 1 institution will be a plus.

Desired Experience

• At least 6-12 years of experience in digital analytics, performance marketing, project management, customer insights, or digital marketing roles.
• Prior experience of working in external client project delivery roles will be preferred.
• Experience in leading and managing teams is preferred.
• Experience managing large enterprise accounts; BFSI industry experience is a strong plus.
• Experience in driving cross-channel partnerships with client teams and external agencies for integrated outcomes.