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Email Marketing Manager – CRM / Retention & Lifecycle

5 years

0 Lacs

india

Posted:14 hours ago| Platform: Linkedin logo

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Skills Required

marketing crm retention drive strategies segmentation automation testing data analyze engagement merchandising management collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

Email Marketing Manager – CRM / Retention & Lifecycle


Overview

fast-growing consumer brand


What You’ll Do

  • Lead and optimize

    Email & SMS campaigns

    – segmentation, automation, lifecycle flows, A/B testing, and deliverability.
  • Drive

    CRM & retention strategy

    – oversee campaign calendar, launch lifecycle experiments, and manage vendor/partner relationships.
  • Deliver

    data-driven insights

    – analyze campaign performance, manage dashboards, and improve engagement, repeat purchases, and retention KPIs.

  • Collaborate cross-functionally

    – partner with creative, product, and merchandising teams to champion a customer-first mindset.


Who You Are

  • 5+ years of experience in

    digital/retention marketing

    , ideally in D2C or high-growth environments.
  • Hands-on expertise with

    Email/SMS platforms

    and strong understanding of CRM tools, e-commerce, and analytics.
  • Proven track record in

    customer retention, lifecycle marketing, and revenue impact

    .
  • Strong analytical, project management, and collaboration skills.
  • Customer-obsessed, detail-oriented, and adaptable in a fast-paced environment.


Ready to build meaningful customer journeys and boost retention? Apply now and be part of this growth story!




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