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Email Marketing and HTML Developer

2 - 7 years

4 - 9 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Responsibilities: Plan and execute end-to-end email marketing campaigns including content planning, automation, and performance tracking Create and customize responsive HTML email templates and landing pages Design visuals using Canva and Photoshop to enhance campaign appeal Segment audience lists and develops personalized content strategies to boost engagement Optimize email open rates through A/B testing of subject lines, CTAs, and design elements Collaborate with content, sales, and product teams to align campaigns with business goals Maintain and clean email databases, ensure deliverability, and track key performance metrics Stay updated with US B2B market trends in hospitality and suggest improvements accordingly Role & responsibilities : Skills: Strong proficiency in HTML and basic WordPress development Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact) Knowledge of SEO , CRM tools, and email automation workflows Understanding of email compliance (CAN-SPAM, GDPR) and best practices Creative eye with design skills in Canva, Photoshop Strong grasp of B2B marketing strategies

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