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Eloqua Specialist

3 - 5 years

5 - 7 Lacs

noida chandigarh gurugram

Posted:23 hours ago| Platform: Naukri logo

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Skills Required

computer science data analysis analytical sms javascript account management html digital marketing crm marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a skilled Eloqua Specialist with 3-5 years of experience in marketing automation to join our team. The ideal candidate will have hands-on expertise in Eloqua, with a strong understanding of digital marketing automation, and customer journey optimization. Basic knowledge on Sales Force or similar CRM is preferred. This role requires a detail-oriented, tech-savvy individual who can manage and execute multi-channel marketing automation campaigns, drive engagement, and improve lead conversion rates. The candidate should be comfortable working in a highly matrixed global organization and possess excellent account management and problem-solving skills.

Job Role & Responsibilities:

  • Design, build, and execute multi-channel marketing automation campaigns using Eloqua.
  • Develop and optimize lead nurturing, onboarding, and re-engagement campaigns.
  • Implement trigger-based campaigns based on behavioral and profile data changes.
  • Utilize email, SMS, and social ads for multi-channel marketing automation.
  • Monitor campaign performance and provide data-driven insights for optimization.
  • Manage and track leads and contacts within Salesforce or similar CRM.
  • Ensure proper integration and data flow between Eloqua and CRM systems.
  • Conduct data hygiene and segmentation to improve targeting and conversion.
  • Collaborate with cross-functional teams in a highly matrixed organization.
  • Manage project workflows and timelines using Wrike, Workfront, or Jira.
  • Communicate with stakeholders to align on marketing automation goals and execution.
  • Use JavaScript, HTML, and diagramming software to enhance campaign assets.
  • Leverage Excel for data analysis, reporting, and campaign tracking.
  • Analyze customer interactions and optimize automation strategies to enhance engagement.
  • Continuously test and improve email performance, segmentation, and personalization.
  • Troubleshoot Eloqua-related issues and implement best practices for campaign success.
  • Act as a tech-savvy marketer, proactively identifying opportunities for automation improvements.
  • Stay updated on marketing automation trends and share insights with the team.

Skills Required

Bachelor s degree in Marketing, Business, Computer Science, or a related field. 3-5 years of hands-on experience with Eloqua in a marketing automation role. Basic knowledge of Salesforce or any other CRM system. Strong understanding of lead nurturing, segmentation, and multi-channel automation. Intermediate proficiency in Excel, JavaScript, HTML, and diagram software. Analytical mindset with a passion for customer journey optimization, testing, and Eloqua and Salesforce certifications (preferred). Strong written and verbal communication skills with the ability to collaborate across teams.
Apply for this position Allowed Type(s): . pdf By using this form you agree with the storage and handling of your data by this website. * Download the Collateral Take a quick assessment(1/4)
Connecting End to End
(Customer Centricity, Teams working across Boundaries) As teams and individuals, we collaborate across our internal organization boundaries to get things done. I know my role contributes to the wider success of our organization. We have an agile approach on how we work, where we can learn fast and re-adjust our approach as we see fit. I can raise issues about my teams performance, and they will be taken seriously without negative consequences to me.
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Take a quick assessment(2/4)
Everyone as Innovator
Regardless of the work level, everyone can express their thoughts without fear of consequences. One of our strengths as an organization is a high level of trust that encourages the open exchange of information and ideas across different work areas. If the data and evidence do not support my approach, I am open to changing and re-assessing my approach.
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Take a quick assessment(3/4) (Fail/Learn Fast) Innovation is so important to our organization that it is reflected in our performance metrics. Change does not come naturally to me and I try to avoid it where I can.
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Courage to Act
Our organization is always challenging us to do things in a different way. (e. g "Do it like a startup"). Our leaders share with us their failures and how they learn from their mistakes. My team adapts quickly when things change.
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