E-Commerce Specialist

As an eCommerce Specialist, you will be responsible for managing and optimizing our online store(s) on platforms such as Shopify, WooCommerce, Magento, or similar eCommerce platforms. Your duties will include ensuring the smooth operation of the website, updating product listings, managing inventory, and ensuring accurate pricing and compelling content. Additionally, you will regularly optimize the product catalog to maintain accurate descriptions, images, and prices. You will be tasked with implementing strategies to drive sales and increase conversion rates, utilizing methods such as A/B testing, promotions, and pricing adjustments. Monitoring customer behavior on the site will be crucial in optimizing product positioning, navigation, and overall user experience. Collaboration with the marketing team to launch sales campaigns, discounts, and seasonal promotions will also be part of your responsibilities. Developing and executing SEO strategies to enhance organic search rankings and drive traffic to the website will be essential. You will work closely with the digital marketing team to coordinate paid advertising campaigns on platforms like Google Ads and Facebook Ads, optimizing them for performance. Furthermore, utilizing email marketing to engage customers, promote products, and drive repeat business will be a key aspect of your role. Regularly tracking key eCommerce metrics such as sales, traffic, conversion rates, and customer acquisition costs will be crucial. Analyzing website performance and implementing improvements based on data insights using tools like Google Analytics and Shopify Analytics will help in enhancing overall performance. You will also be responsible for preparing and presenting performance reports to stakeholders, providing actionable insights to improve sales and site performance. Ensuring a seamless and positive customer experience across all touchpoints, including the website, checkout process, and delivery, will be a priority. Addressing and resolving customer inquiries related to online orders, returns, and product inquiries will also fall under your responsibilities. Developing strategies to enhance customer retention through loyalty programs, post-purchase follow-ups, and customer service improvements will be key in maintaining customer loyalty. In terms of qualifications, a Bachelor's degree in Marketing, Business, or a related field is preferred. Proven experience as an eCommerce Specialist or in a similar digital marketing/eCommerce role is required. Hands-on experience with eCommerce platforms such as Shopify, Magento, WooCommerce, and tools like Google Analytics, SEO software, and email marketing platforms is essential. Additionally, expertise in digital marketing strategies, including paid search, display ads, email marketing, and social media, is necessary. You should possess a strong knowledge of SEO best practices and conversion rate optimization techniques. An analytical mindset with the ability to interpret data and translate it into actionable strategies is crucial. Being detail-oriented with excellent organizational and project management skills is important for this role. Familiarity with the latest eCommerce trends, tools, and best practices will also be beneficial. This is a full-time position that requires in-person work.,