E- Commerce Marketing Executive

Key purpose of the role:

This role is to support B2B E-Commerce platform business by implementation of marketing plans for new lead generation, subscriber engagement and retention

Responsibilities :

1. Campaign management

2. Online Sales Enablement

3. Subscriber Engagement and Retention

4. Events & Tradeshows

5. Customer Surveys and Insighting

What Key Tasks will be involved?

Campaign Management:

• Creating awareness through articles, blogs and industry events and conferences
• Digital lead gen campaigns for new customer acquisition industry wise/ region wise
• Lead nurturing through tools like Email sequences & video marketing, Newsletters & Webinars
• Case studies & testimonials, Value Demos for moving leads further towards conversion

Online Sales Enablement:

• Communicate the value proposition and create online sales tools, training material and collaterals
• Facilitate webinars -
• Digital content creation & deployment for enabling digital customer journey from awareness till conversion, and also drive customer engagement
• Closely co-ordinate with Sales, Inside Sales, Customers Success teams to deliver integrated marketing campaigns

Subscriber Engagement and Retention:

• Marketing initiatives, sales promotions, product promotions to engage with subscribers for continuous business growth on platform
• Providing marketing touchpoints to activate the inactive subscribers

Customer Events & Tradeshows

• Regional penetration into industrial areas by participation in local industry events, roadshows and also exhibitions.

Customer Surveys and Insighting:

Conducting regular customer feedback surveys and interviews to gather customer insights

Opportunity:

Opportunity to work with a fast growing company in a priority bio-energy sector Work with a highly engaged & motivated team

Ideal Candidate Profile:

• Graduate / Postgraduate in Marketing Management/ Communication
• Demonstrated experience of working in B2B SaaS marketing/ product marketing / B2B Industrial marketing
• Email marketing, webinars and online lead generation
• Preferred industry experience: B2B SaaS Marketing, E-Commerce
• MS Office applications, E-mailing and whatsapp marketing tools, Canva/ other designing tools
• Content writing skill preferred
• Strong written and verbal communication, Communicate well with both external and internal customer
• Confident, Assertive Analytical and a team player