E-Commerce Manager(Sales & Marketing)

Role Objective:

To develop, manage, and grow the online sales and marketing channels for the Sports Division Products through leading e-commerce platforms and the companys digital channels. The role focuses on driving online revenue growth, enhancing brand visibility, managing marketplace operations, and delivering an exceptional customer experience.

Key Responsibilities:

E-Commerce Sales Management

• Develop and execute

  sales strategies

  to achieve revenue and profitability targets across e-commerce platforms (Amazon, Flipkart, Nykaa, etc.).
• Manage

  product listings, pricing, promotions, and inventory

  on online platforms.
• Analyze sales trends, customer behavior, and competition to optimize product performance.
  
• Coordinate with supply chain and warehouse teams to ensure

  timely order fulfillment

  and dispatch.
• Drive online product availability and minimize stock-outs or overstock situations.
  

Digital Marketing & Brand Promotion

• Plan and implement

  digital marketing campaigns

  (SEO, SEM, social media, influencer marketing, and paid ads) to increase traffic and conversions.
• Collaborate with design and content teams for product photoshoots, creatives, and promotional materials.
  
• Enhance

  brand presence and storytelling

  on digital channels aligned with the brand identity of AAML Sports Division.
• Manage customer engagement initiatives, including product reviews, ratings, and loyalty programs.
  

Marketplace & Channel Management

• Manage relationships with

  e-commerce marketplaces

  and aggregator partners.
• Negotiate platform commissions, advertising packages, and seasonal campaigns.
  
• Track and resolve operational issues related to listings, payments, and returns.
  
• Evaluate potential of

  new online channels or D2C opportunities

  for business expansion.

Analytics & Reporting

• Monitor key e-commerce KPIs sales performance, ROI, conversion rate, traffic, and campaign effectiveness.
  
• Generate and present

  weekly/monthly performance reports

  to management.
• Identify gaps and opportunities for improving customer acquisition and retention.
  

Cross-functional Collaboration

• Work closely with

  production, dispatch, and customer support

  teams to ensure smooth end-to-end e-commerce operations.
• Align with finance on invoicing, pricing, and reconciliations.
  
• Coordinate with marketing for integrated campaigns across online and offline channels.
  

Key Skills & Competencies:

• Strong knowledge of

  e-commerce operations, online marketing, and analytics tools

  .
• Experience in handling

  marketplace portals

  (Amazon Seller Central, Flipkart Seller Hub, etc.).
• Understanding of

  digital advertising

  (Google Ads, Meta Ads, SEO/SEM).
• Analytical mindset with ability to interpret data and drive business insights.
  
• Creative thinking and strong communication skills.