E-Commerce Executive

Role & responsibilities

Marketplace Management:

• Oversee the entire D2C operation, including product listings, pricing strategies, and promotional campaigns.
• Manage relationships with key e-commerce partners and platforms to maximize visibility and sales opportunities.
• Ensure optimal stock availability and fulfillment across platforms.

Revenue Growth:

• Strategize and execute plans to increase revenue and conversion rates for the brand.
• Identify and onboard new marketplaces to expand brand reach.

Campaign Coordination:

• Collaborate with marketing teams to develop and execute impactful campaigns.
• Coordinate the creation of compelling product listings, including visuals, descriptions, and specifications.

Data Analytics & Forecasting:

• Analyse market trends, consumer behavior, and competitor activity to identify opportunities for growth and innovation.
• Lead the expansion into new markets or channels.
• Monitor and analyze key performance metrics, including sales performance, customer acquisition cost, conversion rates, and customer lifetime value, to drive data-driven decision-making.

Operations Oversight:

• Manage stock projections on quarterly and annual bases.
• Drive merchandising strategies and implement creative initiatives like GWP (Gift with Purchase) campaigns.

Brand Representation:

• Act as the face of the brand for e-commerce stakeholders
• Work on enhancing brand visibility and awareness through innovative online initiatives.

Social media management

• Developing a social media strategy tailored to the e-commerce business's goals and target audience.
• Creating engaging and relevant content that appeals to the target audience.
• Interacting with customers, building relationships, and fostering a sense of community.
• Tracking social media performance, measuring results, and making data-driven decisions.