E-commerce & Digital Marketing Specialist

Role Overview: You will be joining our team as a Shopify Developer and Social Media Marketing Professional, where you will play a crucial role in enhancing our online presence and e-commerce success. Your responsibilities will include Shopify development, social media marketing strategy development, content creation, campaign management, performance analysis, brand consistency maintenance, market research, collaboration with cross-functional teams, and staying updated with emerging digital marketing trends. Key Responsibilities: - Shopify Development: - Develop, integrate, and maintain web applications and APIs, focusing on Shopify themes, apps, and custom functionalities. - Implement automations and workflows within the Shopify platform to enhance user experience and operational efficiency. - Plan and manage technical projects related to Shopify, including system updates, migrations, and upgrades. - Coordinate product testing, address faults, and provide evaluations to improve Shopify store performance. - Conduct routine evaluations of network and data security within the e-commerce environment. - Social Media Marketing: - Develop and execute comprehensive social media marketing strategies aligned with organizational goals. - Publish engaging content and manage campaigns across various digital channels. - Analyze campaign performance using tools like Google Analytics and SEMrush for optimization. - Maintain brand consistency across websites, social media, and marketing events. - Conduct market research to identify new opportunities and improve campaign performance. - Collaborate with cross-functional teams to produce engaging content and optimize user experience. - Stay updated with emerging digital marketing trends and technologies. Qualifications Required: - Bachelor's in Computer Applications or a related field. - Proven experience in web application development and API integration. - Strong understanding of e-commerce platforms, particularly Shopify. - Expertise in Social Media Marketing, including strategy development and content management. - Proficiency in Keyword Research, SEO, and Google Analytics. - Experience with WordPress and low-code/no-code platforms. - Ability to develop and integrate chatbots is a plus. - Experience with database development and cloud platforms is a plus. - Excellent communication, leadership, and time management skills. - Ability to work in a fast-paced environment and meet deadlines. Note: No additional details of the company were provided in the job description.,