E-Commerce & Digital Marketing Specialist (Okhla)

6 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary:


We are seeking a highly skilled and results-driven Digital Marketing Specialist to lead our e-commerce growth and performance marketing efforts. The ideal candidate will have proven experience managing online marketplace operations and running ROI-focused digital campaigns on platforms such as Google, Facebook, and Instagram.


Key Responsibilities:


Manage and optimize product listings across key e-commerce platforms (Amazon, Flipkart, Zomato, BigBasket).

● Plan and execute paid digital marketing campaigns to drive traffic, sales, and customer engagement.

● Monitor and optimize campaign performance for maximum ROI.

● Track and analyze marketing performance using Google Analytics, and prepare detailed reports with insights and recommendations.

● Utilize tools such as Facebook Pixel and Google Merchant Center for campaign tracking and enhancement.

● Coordinate with internal teams for creative assets and content alignment.


Requirements:


3–6 years of relevant experience in e-commerce operations and digital marketing.

● Hands-on experience with managing marketplace listings and paid digital campaigns.

Proficiency in Google Ads, Facebook Ads Manager, Google Analytics, and campaign optimization.

● Strong analytical mindset and ability to interpret data to drive strategy.

● Excellent communication and collaboration skills.


Preferred Skills:


● Experience with Google Merchant Center, Facebook Pixel, and retargeting campaigns.

● Knowledge of SEO, SEM, and content marketing best practices.

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