E Commerce and Digital Marketing Specialist

Job Location:

Note:

Key Responsibilities:

1. E-Commerce Marketplace Management:

• Manage daily operations and performance on Amazon, Flipkart, Zepto, BigBasket, and other marketplaces.
• Own listing hygiene, catalog accuracy, A+ content, and keyword-rich product descriptions.
• Coordinate with platform account managers, monitor pricing, stock availability, and run promotions.
• Track and analyze platform-specific dashboards (e.g., Seller Central, Flipkart Seller Hub) to optimize listings and performance.
• Plan and execute campaign strategies like Sponsored Ads, Lightning Deals, and Coupons.

2. Digital Campaign Management:

• Design and execute digital campaigns across

  search, social, display, and affiliate

  networks.
• Align campaigns with product launches, e-commerce promotions, and consumer trends.
• Collaborate with internal stakeholders and external partners to ensure on-brand messaging and visual identity.

3. SEO & SEM:

• Optimize both website and product listings for organic visibility.
• Drive keyword research, metadata improvements, and on-page SEO across owned web properties and e-com listings.
• Manage Google Ads and marketplace search ads for performance-driven conversion.

4. Social Media & Content Marketing:

• Build and manage engaging social media calendars tailored for consumer engagement.
• Plan platform-specific content for Instagram, LinkedIn, YouTube, and more.
• Create short-form and shoppable content to drive cross-channel traffic to e-com platforms.

5. Email & CRM Marketing:

• Manage e-mailer campaigns targeting consumer segments based on buying behaviour, cart activity, and lifecycle stage.
• Use automation tools (e.g., Mailchimp, Klaviyo) to drive retention, upselling, and reactivation.

6. Consumer Insights & Analytics:

• Monitor performance across marketplaces and digital platforms using tools like Google Analytics, Brand Analytics (Amazon), and Ads dashboards.
• Present regular reports on traffic, conversion rates, ACOS/ROAS, and platform-wise performance.
• Use data to inform decision-making, identify optimization opportunities, and guide strategic planning.

Candidate Profile:

Education:

• Bachelor's degree in Marketing, Business, E-Commerce, or a related field (Masters degree preferred)

Experience:

• Minimum 4+ years of experience in

  digital marketing with hands-on marketplace management

• Prior experience managing

  Amazon, Flipkart, Zepto

  , or similar e-commerce accounts is

  essential

• Proven ability to plan and execute digital campaigns and drive ROI across digital and marketplace platforms

Skills & Tools:

• Proficiency in tools like Google Ads, Facebook Business Manager, Amazon Seller Central, Flipkart Ads, Zepto dashboards, Mailchimp/Klaviyo, and Google Analytics
• Excellent content sensibility and consumer understanding
• Strong communication, analytical, and coordination skills

Interested candidates can mail their CV's to raksha@proklean.in