DT& Analyst II - Marketing Technology

Job Description

The Digital and Technology team at General Mills stands as the largest and foremost unit, dedicated to exploring the latest trends and innovations in technology while leading the adoption of cutting-edge technologies across the organization. Collaborating closely with global business teams, the focus is on understanding business models and identifying opportunities to leverage technology for increased efficiency and disruption. The teams expertise spans a wide range of areas, including AI/ML, Data Science, IoT, NLP, Cloud, Infrastructure, RPA and Automation, Digital Transformation, Cyber Security, Blockchain, SAP S4 HANA and Enterprise Architecture. The MillsWorks initiative embodies an agile at scale delivery model, where business and technology teams operate cohesively in pods with a unified mission to deliver value for the company. Employees working on significant technology projects are recognized as Digital Transformation change agents. The team places a strong emphasis on service partnerships and employee engagement with a commitment to advancing equity and supporting communities. In fostering an inclusive culture, the team values individuals passionate about learning and growing with technology, exemplified by the Work with Heartphilosophy, emphasizing results over facetime. Those intrigued by the prospect of contributing to the digital transformation journey of a Fortune 500 company are encouraged to explore more details about the function through the following Link Purpose of the role The purpose of the Business Analyst (SFMC Data cloud) role is to bridge the gap between business objectives and technical execution, enabling data-driven and personalized customer engagement strategies across marketing channels. This role plays a critical part in gathering, analyzing, and translating complex marketing and customer data requirements into scalable solutions using Salesforce Marketing Cloud and Salesforce Data cloud. By leveraging expertise in SFMC tools (eg, Journey Builder, Email Studio, Automation Studio) and Salesforce Data cloud capabilities, the Business Analyst enables unified customer profiles, audience segmentation, and real-time personalization. The role supports the end-to-end delivery of marketing initiatives, enhances data governance and integration, and contributes to marketing transformation through best practices, documentation, and stakeholder collaboration. Ultimately, this position ensures that customer data is strategically harnessed to deliver consistent and impactful experiences across all touchpoints. KEY ACCOUNTABILITIES Requirements Gathering Analysis Solution Design Documentation Stakeholder Collaboration Communication Project Delivery Oversight Platform Configuration Support MINIMUM QUALIFICATIONS Education Full time graduation from an accredited university (Mandatory- Note: This is the minimum education criteria which cannot be altered) PREFERRED QUALIFICATIONS Must HaveExperience 4 6 years of relevant experience in a business-facing, solution-based business analyst position preferably marketing-related including at least 2 3 years of hands-on experience with Salesforce Marketing Cloud (SFMC). Proven expertise in requirements gathering, business process modelling, and functional documentation. Strong experience facilitating stakeholder interviews, workshops, and cross-functional collaboration. Hands-on experience with business analysis tools (eg, JIRA, Confluence) Ability to work with technical teams to translate business needs into clear, actionable specifications. Excellent written and verbal communication skills. Strong analytical, problem-solving, and organizational skills Ability to translate technical concepts for non-technical stakeholders. Ability to work with marketing teams and data analysts to gather and refine requirements. Hands-on experience with Journey Builder, Automation Studio, Email Studio, Content Builder, Mobile Studio, and Contact Builder. Experience designing and optimizing multi-channel customer journeys. Basic knowledge in SQL and AMPscript. Experience working in Agile/Scrum delivery frameworks and using tools like JIRA or Confluence. Strong grasp of data governance, privacy compliance (GDPR, CAN-SPAM), and consent management in digital marketing. Experience with user onboarding, training, and documentation for SFMC systems. Experience building and supporting Marketing Cloud Personalization and Salesforce Data Cloud solutions. Value AddExperience Understanding of marketing KPIs, campaign performance tracking, and reporting using tools like Datorama, Tableau, or Google Analytics. Experience working in industries with complex compliance or regulatory requirements Ability to train users or conduct SFMC enablement sessions for business stakeholders. Familiarity with A/B testing, lead scoring models, or predictive segmentation. Skill proficiency Expectations: Business Analysis Requirements Gathering, Stakeholder Communication Workshops Agile / Scrum Methodologies, JIRA / Confluence or similar tools, Reporting Analytics, SQL / Data Querying, Campaign Journey Mapping / Personalization, Marketing Automation Concepts AMPscript / SSJS/ API Integration (REST/SOAP)