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Divisional Head- Digital Marketing(Smart TV Exp Required)

Divisional Head- Digital Marketing(Smart TV Exp Required)

dishtv

12 - 13 years

30 - 40 Lacs

noida

Posted:3 weeks ago| Platform:

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Skills Required

ecommerce marketing marketplace digital campaigns digital marketing social media marketing online marketing google adwords seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Summary

Leading the digital marketing function for VZY Smart TV brand, responsible for defining, executing, optimizing and scaling digital strategies to drive brand awareness, product adoption, engagement and sales across digital & omnichannel touchpoints. The role includes strategic planning, budget management, team leadership, cross-functional alignment, and outcome ownership (KPIs & ROI).

Required Qualifications & Experience

Experience
: 11-12+ years in digital marketing; at least 3-5 years Experience in consumer electronics / smart TV / IoT / home entertainment would be a plus.
Education
: Bachelors (Bs degree in Marketing / Business / Communications; MBA or equivalent preferred.
Knowledge & Skills
:
Deep familiarity with digital channels: SEM, Paid Social, Display, Video, Programmatic, Affiliate etc.
Strong analytic capability; comfort with data, dashboards, conversion funnels, A/B testing.
Experience with content marketing, influencer / creator strategy.
Understanding of omnichannel marketing (online + offline), retailer / trade channel dynamics.
Experience working with agencies & vendors.
Up-to-date with latest tools & platforms, technology, trends (OTT, smart home, connected devices).
Personal Attributes
: Strategic mindset, result oriented, strong communication skills, collaborative, able to manage cross-functional stakeholders (product, sales, operations, supply chain, etc.).

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Divisional Head- Digital Marketing(Smart TV Exp Required)