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Anlage Infotech
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Director Product Marketing (Cybersecurity)

Director Product Marketing (Cybersecurity)

Anlage Infotech

20 - 30 years

60 - 100 Lacs

bengaluru

Posted:Just now| Platform:

Apply

Skills Required

go-to-market strategy customer experience cybersecurity product marketing sales and development global markets revenue

Work Mode

Work from Office

Job Type

Full Time

Job Description

Director Product Marketing (Cybersecurity)

Location:

Experience:

Employment Type:

About the Role

Director of Product Marketing

Key Responsibilities

Own and execute the
end-to-end product marketing strategy
for our cybersecurity portfolio worldwide.
Define
market positioning, messaging, and go-to-market (GTM) strategies
for new and existing products.
Lead the development of persona-based marketing campaigns using
Adobe Marketing
,
Salesforce Marketing Cloud
,
HubSpot
, etc.
Oversee
competitive analysis, market intelligence, and customer insights
to guide product strategy and innovation.
Build and manage a high-performing global product marketing team; mentor and develop future leaders.
Partner with Product Management, Sales, and Development teams to ensure strong pipeline creation and revenue growth.
Direct the creation of sales enablement assets, thought-leadership content, digital campaigns, and executive-level presentations.
Measure and optimize marketing performance with clear KPIs and ROI tracking.

Key Requirements

20+ years
of progressive experience in marketing with at least
8–10 years in senior product marketing leadership roles
.
Extensive experience in
cybersecurity solutions or platforms
(products, services, or SaaS).
Proven record of building and scaling
global B2B enterprise product marketing programs
.
Hands-on expertise with
Adobe Marketing
,
Salesforce Marketing Cloud
,
HubSpot
, and related automation tools.
Exceptional
GTM, messaging, and positioning
capabilities.
Strong business acumen and experience collaborating with
cross-functional executive teams
.
Excellent communication, stakeholder management, and executive presentation skills.

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