Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Jobs

Interviews

Home
>
Jobs in Bengaluru
>
Freshworks
>
Director - Integrated Marketing

Director - Integrated Marketing

Freshworks

14 - 16 years

50 - 55 Lacs

Bengaluru

Posted:17 hours ago| Platform:

Apply

Skills Required

Customer acquisition Integrated marketing Market research SMB Digital marketing Merchandising Product marketing Analytics Recruitment marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a strategic and results-driven Director of Global Go-To-Market Campaigns to join the Demand Generation (DG) Team and lead the design, development and execution of comprehensive marketing strategies that blend digital, traditional, experiential, and content-driven tactics to deliver consistent, high-impact messaging, globally. This is a high-impact leadership role combining strategy, media, merchandising, and growth operations. You will own the full revenue P&L for the GTM campaigns, and work cross-functionally to drive MCP (Marketing Contributed Pipeline), brand consistency, and new customer acquisition through integrated campaigns. This role is both strategic and hands-on. The role will work closely with key stakeholders including brand, product, sales, creative, and data teams to ensure alignment and drive measurable results.

Key responsibilities

Lead the creation and execution of global integrated campaigns and demand programs to drive
leads, pipeline, and revenue across SMB, mid-market, and enterprise segments.
Manage and mentor a global team of campaign and program managers, fostering a culture of innovation, collaboration, and accountability.
Drive the development of multi-channel campaigns across digital, ABM, webinars, content, and paid media, ensuring alignment with company goals and partner strategies.
Partner with regional marketing and sales teams to deliver localized campaign strategies tailored to achieve territory-specific goals.
Develop and execute campaigns focused on influencing expansion opportunities within existing customer segments.
Work with cross-functional teams including product marketing, digital marketing, brand, and content teams to maximize the impact of campaigns and programs.
Own and manage the global campaigns budget, ensuring efficient resource allocation and delivering measurable ROI.
Conduct market research to identify trends, customer needs, and competitive insights for effective campaign strategies.
Collaborate with partner marketing to design and execute joint campaigns and programs aimed at generating new business and accelerating customer expansion with select partners.

Qualifications

Education: Bachelor s degree in Marketing, Communications, Business, or related field. MBA or advanced degree preferred.
14-16 years of experience in demand generation, integrated

More Jobs at Freshworks

Lead Software Engineer - Test

Chennai, Tamil Nadu, India

Experience: Not specified

Salary: Not disclosed

Senior Business Analyst

Chennai, Tamil Nadu, India

4 - 7 yrs

Salary: Not disclosed

Document Prep

Chennai, Tamil Nadu

Experience: Not specified

INR 0 - 0 Lacs

Lead - Integrated Marketing

Chennai, Tamil Nadu, India

5 - 8 yrs

Salary: Not disclosed

Specialist - Customer Success

Chennai, Tamil Nadu, India

2 - 5 yrs

Salary: Not disclosed

Mock Interview

Practice Video Interview with JobPe AI

Start Digital Marketing Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

Freshworks

Software / SaaS

Chennai

Login to

Please Verify Your Phone or Email

Confirm Action

Search

Profile

Upskill and Grow with AI

Director - Integrated Marketing