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Director - Integrated Marketing

Director - Integrated Marketing

Freshworks

14 - 16 years

50 - 55 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

Customer acquisition Integrated marketing Market research SMB Digital marketing Merchandising Product marketing Analytics Recruitment marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a strategic and results-driven Director of Global Go-To-Market Campaigns to join the Demand Generation (DG) Team and lead the design, development and execution of comprehensive marketing strategies that blend digital, traditional, experiential, and content-driven tactics to deliver consistent, high-impact messaging, globally. This is a high-impact leadership role combining strategy, media, merchandising, and growth operations. You will own the full revenue P&L for the GTM campaigns, and work cross-functionally to drive MCP (Marketing Contributed Pipeline), brand consistency, and new customer acquisition through integrated campaigns. This role is both strategic and hands-on. The role will work closely with key stakeholders including brand, product, sales, creative, and data teams to ensure alignment and drive measurable results.

Key responsibilities

Lead the creation and execution of global integrated campaigns and demand programs to drive
leads, pipeline, and revenue across SMB, mid-market, and enterprise segments.
Manage and mentor a global team of campaign and program managers, fostering a culture of innovation, collaboration, and accountability.
Drive the development of multi-channel campaigns across digital, ABM, webinars, content, and paid media, ensuring alignment with company goals and partner strategies.
Partner with regional marketing and sales teams to deliver localized campaign strategies tailored to achieve territory-specific goals.
Develop and execute campaigns focused on influencing expansion opportunities within existing customer segments.
Work with cross-functional teams including product marketing, digital marketing, brand, and content teams to maximize the impact of campaigns and programs.
Own and manage the global campaigns budget, ensuring efficient resource allocation and delivering measurable ROI.
Conduct market research to identify trends, customer needs, and competitive insights for effective campaign strategies.
Collaborate with partner marketing to design and execute joint campaigns and programs aimed at generating new business and accelerating customer expansion with select partners.

Qualifications

Education: bachelors degree in Marketing, Communications, Business, or related field. MBA or advanced degree preferred.
14-16 years of experience in demand generation, integrated marketing, or partner marketing roles in the SaaS/enterprise software industry.
Proven success in leading global campaign teams with a focus on pipeline creation, partner-led growth, and measurable outcomes.
Expertise in designing and managing multi-channel marketing campaigns, including email, paid media, ABM, and website optimization.
Strong background in partner-driven marketing, including "to", "with," and "through" motions such as recruitment, enablement, and demand generation.
Experience managing cross-functional teams and leading large-scale, complex marketing initiatives.
Strong knowledge of data-driven marketing, with a focus on performance metrics, analytics, and ROI.
Expertise in customer segmentation, targeting, and lifecycle marketing strategies.
Excellent communication, leadership, and interpersonal skills.

Hands-on experience with demand generation technologies such as marketing automation platforms and ABM tools.

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Freshworks

Software / SaaS

Chennai

1001-5000 Employees

369 Jobs

Key People

Girish Mathrubootham

Co-founder & CEO
Shivakumar Ganesan

Co-founder & CTO
Ravi S. Kumar

Chief Operating Officer

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Director - Integrated Marketing