Director - Digital

Job Description

Lead the Digital planning portfolio for the HMCL_IBU business, strategically guiding a team to achieve client media KPIs. Reporting of the Role This role reports to the client lead for the business. 3 Best Things About the Job Become a recognized category expert in the 2-wheeler segment, leading strategic conversations across various platforms. Grow your leadership style within an agency committed to nurturing talent. Evangelize tech innovation to build efficiencies. Measures of Success In three months, you would have:Worked with all constituents of the GroupM digital ecosystem to create a unified offering for the client. Introduced new digital channels to achieve the optimum performance media mix for existing clients. Successfully led a team of planners . In six months, you would have:Learned how to effectively pitch 360-degree digital products to clients. Worked with a diverse team of media buyers and planners across 360-degree media and beyond. Been ready to lead and deliver reviews . In 12 months, you would have:Emerged as a coveted champion and go-to person for digital marketing solutions. Become proficient in the latest trading techniques and deals by managing the largest portfolio of publishers and channel partners. Responsibilities of the Role Media Planning & Strategy: Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with platform depth . Maintain a strategic mindset , conducting audience deep dives, creating approach notes, and integrating GroupM vertical offerings into final presentations. Client Success:Understand client objectives and category/competitive trends for various product categories. Steer client review meetings on a regular basis. Deliver client delight and success by stitching together all media offerings, including digital media, offline media, content marketing, and brand associations. Manage Campaign Supervision Team:Manage and supervise a team of campaign supervisors . Know platform nuances and details to lead the team efficiently. Guide the team on a regular basis for campaign optimization . Work with the Planning team to deliver timely reports . Campaign and Business Reporting:Collaborate with planners and reporting experts to build and deliver campaign reports and post-campaign analysis. Possess the foresight to tie media delivery and reports back to business objectives . Work on the automation of reports with GroupM's automation experts. Team Management:Manage large performance teams (Biddable and Performance Display) from strategy to delivery and client engagement during annual and regular reviews. Develop and strike partnership deals with key publishers and large affiliates. Skills and Experience Minimum of 9-10 years of experience in digital media planning and buying . Excellent written and oral communication skills combined with outstanding presentation skills. Proven team management skills . Understanding of the programmatic landscape (knowledge of the digital advertising industry, trends, and technologies like DMP, DSP, SSP) is preferred. Applied knowledge of 3rd party ad serving , website, tracking, and associated technologies is preferred. Intermediate to advanced analytical skills , specifically related to performance data and metrics, are preferred. Strong interpersonal and communication skills . Excellent problem-solving skills . Abreast with the latest technology that affects digital advertising. Worked closely with publisher partners to elevate industry standards in line with client needs. Exposure to affiliate and programmatic technologies . Proven people management skills .