Director, Asia Marketing, Consumer Audio

15 - 17 years

0 Lacs

Posted:4 days ago| Platform: Foundit logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Introduction: A Career at HARMAN Lifestyle

Were a global, multi-disciplinary team thats putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.
  • Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
  • Unite your passion for audio innovation with high-tech product development
  • Create pitch-perfect, cutting-edge technology that elevates the listening experience

About The Role

The Director, Asia Marketing is responsible for leading the strategic direction and execution of all marketing and GTM initiatives across Asia, which includes China, Japan, India and APAC regions.This leader will drive a one marketing function, single brand vision, and operational oversight to a diverse set of markets and cultures. This role has direct accountability for marketing outcomes across Product Marketing, Brand Engagement, Go-to-Market strategy and Digital & Shopper Marketing.Operating at the forefront of our commercial strategy, the successful individual plays a central role in influencing business unit marketing decisions and maximizing consumer engagement across all channels. As a vital part of Harmans Marketing team, the Director Asia Marketing is charged with shaping market presence, delivering business growth, and reinforcing Harmans leadership position in audio.

What You Will Do

  • Provide senior leadership and strategic direction to Marketing teams in India, Japan, China and APAC. Ensuring unification of Regional and Global strategy while tailoring initiatives to regional market dynamics.
  • Cultivate a culture of collaboration, sharing best practices and deepening integration of Asian teams with global marketing counterparts. Champion a common belief system and marketing values, enhancing cohesion and purpose between local, regional and global marketing organizations.
  • Partner closely with Regional General Managers as a peer, strengthening governance over marketing budgets and initiatives to maximize ROI and short- and long-term business impact.
  • Establish / expand collaboration with Harmans Global network agency across all Asian Markets, ensuring consistent brand execution, creative quality and operational efficiency.
  • Ensure an optimal balance between global standardization and localization by managing upstream and downstream flow of strategic objectives. Translate into streamlined, actionable regional plans that reflect both global consistency and local relevance.
  • Harmonize Marketing planning and reporting processes across Asian regions, introducing standardized tools, templates and performance metrics to quantify and continuously improve the value and impact of marketing activities.
  • Define and implement region-specific go-to-market frameworks that balance global brand alignment with local relevance, enabling successful product introductions and sustained brand equity growth.
  • Set the agenda for regional consumer and brand activations, overseeing key marketing initiatives across social, influencer, ambassador programs, cultural tentpoles, and immersive experiences.
  • Guide the regions digital innovation roadmap, including social commerce, immersive platforms (e.g., metaverse integrations), and AI-enhanced marketing capabilities, ensuring Harman remains at the forefront of consumer engagement trends.

What You Need To Be Successful

  • 15+ years of progressive experience in Marketing leadership at different regional levels including cross-functional management.
  • Demonstrate proven success in managing complex, multi-market marketing transformations.
  • Be deeply familiar with organizational design, change management, and integrated marketing planning processes.
  • Exhibit strong financial acumen, especially in budgeting, prioritization and ROI analysis.
  • Possess exceptional leadership and stakeholder management skills across cultures and geographies.
  • Be a collaborative yet decisive leader who can build consensus and inspire teams through change.
  • Have experience partnering with external agencies and managing vendor relationships to ensure brand consistency and creative excellence.
  • Recognized for exceptional problem-solving capabilities, particularly in ambiguous, cross-functional and high-stakes business-environments.
  • Operate with agility, balancing global standards with regional adaptability.
  • Bring strong communication and negotiation skills with a strategic mindset and operational rigor.
  • Must possess strong verbal and written English skills to effectively convey complex ideas and collaborate with diverse teams.
  • Flexibility to work with colleagues in various time zones throughout the world.

Bonus Points if You Have

  • Leadership experience in B2B2C or premium brand environments, especially in tech industry / consumer electronics.
  • Demonstrated success in leading teams through cultural integration in fast-changing business environments.
  • Executive education or certifications in Organizational Leadership or Global Management programs.
  • Known for introducing structured frameworks or innovative approaches to resolve entrenched challenges and unlock enterprise value.

What Makes You Eligible

  • Due to the nature of global infrastructure, you understand that flexibility in working hours is required.
  • Successfully complete a background investigation and drug screen as a condition of employment
  • This role is eligible to work remotely.

What We Offer

  • Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
  • Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
  • Extensive training opportunities through our own HARMAN University
  • Competitive wellness benefits
  • Tuition reimbursement
  • Be Brilliant employee recognition and rewards program
  • An inclusive and diverse work environment that fosters and encourages professional and personal development

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