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Director - Admissions & Public Relations

Director - Admissions & Public Relations

Gibs Business School

10 - 15 years

20 - 25 Lacs

Bengaluru

Posted:3 hours ago| Platform:

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Skills Required

Promotional campaigns Administration Public relations Social media Media relations Resource allocation Director Digital marketing Stakeholder management CRM

Work Mode

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Job Type

Full Time

Job Description

Job Title:

Director - Admissions & Public Relations

Department:

Admissions & PR

Employment Type:

Full-Time

About GIBS Business School

GIBS Business School is one of India s premier institutions for management education, known for innovation, industry integration, and excellence. With a strong commitment to grooming future leaders, GIBS offers cutting-edge programs and a transformative learning experience. Our Admissions & PR division is the front-facing unit that represents the institution s identity, builds its brand, and drives student enrolment across India and beyond.

Role Summary

The Director - Admissions & PR will be a key member of the leadership team, responsible for strategizing and overseeing the entire student admissions lifecycle and brand communication for GIBS Business School. The role involves driving national-level admissions outreach, building strong institutional visibility, managing PR and media presence, and ensuring consistent brand messaging across all platforms. This position demands a dynamic leader with a target-driven mindset, excellent stakeholder management skills, and the ability to lead a high-performance team.

Key Responsibilities

Admissions Strategy & Operations

Lead the end-to-end student admission process for all programs (UG, PG, Certification).

Develop and execute a comprehensive annual admissions strategy aligned with institutional goals.

Plan and drive outreach campaigns through schools, colleges, coaching centers, education fairs, and corporate engagements.

Build strong connections with education associates, consultants, and influencers to expand the admissions network.

Set ambitious enrollment targets and closely monitor performance metrics to ensure consistent achievement.

Oversee application screening, student interviews, and the selection process.

Coordinate with academic and administrative departments to ensure a seamless onboarding experience for students.

Regularly assess and enhance team capacity for handling increased admission volumes and peak season demands.

Public Relations & Branding

Act as the face of GIBS for media, public engagements, and institutional partnerships.

Develop and implement robust PR strategies to elevate institutional visibility nationally and internationally.

Build and sustain strong media relations across print, digital, and broadcast platforms.

Oversee the creation of high-impact content including press releases, blogs, editorials, interviews, and speeches.

Manage collaborations with educational portals, influencers, brand ambassadors, and partner organizations.

Digital Marketing & Communications

Collaborate with digital and creative teams for lead generation, branding, and promotional campaigns.

Drive engagement and brand consistency across social media platforms, ensuring timely and relevant communication.

Supervise the development of impactful marketing collateral including brochures, videos, newsletters, and website content.

Leverage data analytics and insights to optimize marketing efforts and admissions conversion.

Stakeholder & Team Leadership

Build and nurture relationships with industry leaders, alumni, school principals, counselors, and corporate HRs.

Represent GIBS at national and international education forums, summits, and student fairs.

Inspire, lead, and manage the Admissions & PR team to achieve individual and collective performance goals.

Develop team capacity through training, mentoring, and resource allocation to handle high-pressure targets.

Instill a target-driven mindset across the department, fostering accountability and excellence.

Required Qualifications & Skills

Master s degree in Marketing, Public Relations, Business Administration, or a related field.

10+ years of progressive experience in admissions, marketing, or PR, preferably in the education sector.

Proven track record of meeting and exceeding admissions targets and enhancing institutional brand value.

Strong outreach skills to connect with associates, education consultants, and community leaders.

Demonstrated ability to build and maintain high-performance teams with a focus on capacity planning and development.

Excellent leadership, strategic thinking, and communication skills.

A performance-driven mindset with the ability to thrive in a dynamic and competitive environment.

Extensive media network and deep understanding of education industry trends.

Experience in both traditional and digital marketing tools.

Tech-savvy with proficiency in CRM tools, data analytics, and marketing platforms.

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Director - Admissions & Public Relations