Director - Ad Tech

The role at Pine Labs in Bangalore requires a candidate with significant ambition, drive, and an entrepreneurial mindset to contribute towards business growth in a high-growth, multi-cultural organization. The candidate should be dynamic, motivated, and entrepreneurial, focusing on building Enterprise/Corporate market expansion in the city. Reporting to the Senior EVP, the candidate will be responsible for designing and implementing the end-to-end ad monetization strategy across Pine Labs" POS infrastructure, with a focus on screens, receipts, and merchant-level data-led monetization opportunities. Building a partner ecosystem including ad networks, agencies, media buyers, brand advertisers, and programmatic platforms is essential. Prioritizing non-intrusive, value-aligned ad formats to enhance the customer/merchant experience while maximizing revenue is a key responsibility. The candidate will lead experiments, optimize monetization funnels using analytics and A/B testing, and collaborate with Engineering & Product teams to develop tech-integrated monetization solutions. Launching structured pilots, building monetization playbooks, and establishing internal operating cadences to monitor ad performance and compliance with privacy and ad regulation norms are crucial aspects of the role. The ideal candidate should have 10-15 years of experience in digital advertising, ad tech, or monetization strategy, preferably within fintech, media, or B2B2C SaaS industries. Exposure to ad sales, media partnerships, or network onboarding is advantageous. Strong knowledge of programmatic advertising, performance marketing, and first-party data monetization is required. Experience in integrating ad products into consumer or merchant touchpoints with consideration for user experience is essential. The role offers the opportunity to build a new revenue line within Pine Labs, leveraging one of India's largest merchant ecosystems with extensive offline presence and consumer insights. The candidate will work in a leadership culture that emphasizes ownership, agility, and future-oriented thinking. A strong academic background such as an MBA/PGDM/Graduate Engineer from Tier 1 universities is preferred for Management Trainee Profiles. While Engineering is not mandatory, it would be advantageous. The desired qualities in candidates include decisiveness, ownership, forward-thinking, continuous learning, team collaboration, and empowerment for growth.,