Direct Marketing

As a mid-level Direct Marketing professional at Sonafine Corporation Pvt. Ltd., you will play a crucial role in enhancing company growth by implementing effective strategies. Your focus will be on sales and marketing, involving collaboration with the Branch Head and Business Development teams. To excel in this role, you should have a maximum of 6 years of experience in sales and marketing, particularly in business development. **Key Responsibilities:** - Engage in front-line sales and marketing roles, promoting teamwork and collaboration with other departments. - Drive the achievement of sales, marketing, and profit targets through proactive engagement with existing and potential customers. - Collaborate with the Branch Head to develop and execute sales plans targeting specific markets and geographical sectors. - Identify new market opportunities and acquire clients in the premium paper industry, working closely with the sales team. - Manage customer retention strategies to provide consistent service to existing clients while bringing in new customers. - Supervise sales and support processes in assigned territories to streamline operations and improve efficiency. - Establish and manage dealer networks within designated territories to ensure wide market coverage and effective sales practices. - Prepare reports and participate in meetings with senior management to assess financial results and progress against key performance indicators. **Qualifications and Skills:** - Proven experience in direct marketing, with the ability to implement successful sales and marketing strategies for diverse creative paper needs. - Strong market research skills to identify new business opportunities and optimize market penetration strategies in designated territories. - Proficiency in lead generation through various channels to maintain a consistent pipeline of potential customers for premium paper products. - Exceptional communication skills to effectively interact and negotiate with clients, ensuring clarity and precision in business dealings. - Experience in field marketing to engage directly with customers, facilitating immediate responses to client needs. - Ability to build collaborative relationships with cross-functional teams such as Business Development, back support, and marketing for improved integration. - Prior experience in business development roles focusing on customer retention and acquisition in alignment with sales plans. Sonafine Corporation Pvt. Ltd., established as Sona Papers in 1966, is a specialist in premium fine papers and a trailblazer in the industry. Serving as exclusive distributors of luxury paper brands in India and overseas, the company offers a diverse range of high-quality products to a broad client base. Headquartered in New Delhi, Sonafine operates in major Indian cities and has a presence in several countries across the Middle East and South Asia.,