Digital Performance Marketing Specialist

Role & responsibilities

• 3+ years of

  hands-on experience

  in digital performance marketing, preferably in

  luxury real estate, hospitality, or premium lifestyle brands.

• Proficiency in:

• Google Ads Manager (Search, Display, YouTube, Pmax)

• Meta Ads Manager (Lead Gen, Conversions)

• LinkedIn Campaign Manager

• Google Analytics 4, Google Tag Manager, Meta Pixel

  , and

  UTM tracking

  .

• Landing Page Builders:

  Unbounce, Webflow, WordPress + Elementor

• Email Automation:

  Klaviyo, Mailchimp, or ActiveCampaign (for remarketing workflows)

• Landing Page Builders:

  Unbounce, Webflow, WordPress + Elementor

• Email Automation:

  Klaviyo, Mailchimp, or ActiveCampaign (for remarketing workflows)
• Strong analytical and problem-solving skills ability to turn data into actionable insights.
• Deep understanding of

  HNI audience targeting

  and luxury consumer behaviour.
• Excellent communication and project management abilities.
• Proven track record in

  lead generation campaigns

  for high-ticket or luxury products (preferably real estate, hospitality, or lifestyle).
• Hands-on experience with

  multi-channel campaign management

  Search, Display, Video, Social, and Native Ads.
• Deep understanding of

  funnel strategy

  awareness, consideration, conversion, and remarketing.
• Strong command of

  campaign structure best practices

  , keyword strategy, and audience segmentation.
• Experience with

  Dynamic Creative Optimization (DCO)

  and

  custom audience retargeting

  .
• Skilled in

  A/B testing, multivariate testing

  , and

  data-driven decision-making

  .
• Expertise in

  CRO (Conversion Rate Optimization)

  and

  landing page performance audits

  .
• Experience in building

  dashboards on Looker Studio / Data Studio

  for campaign reporting.