Digital Media Planner

Job brief

Responsibilities

• Collect and analyze market data
• Identify target audiences and understand their behaviour and habits
• Determine the best media mix for our campaigns
• Participates in development and management of effective integrated media planning and buying.
• Develops objectives, strategies, plans and presentations.
• Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation.
• Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets.
• Develops and fosters strong relationships with media partners.
• Evaluates media opportunities and presents media plans and/or POV s clearly in writing and orally.
• Handles all digital media billing using monthly tracking reports and invoicereconciliation.
• Optimize ad campaigns according to geographic exposure, frequency, time spans and more
• Allocate budgets and monitor costs
• Follow digital media trends
• Evaluate the success of media strategies and campaigns

Requirements:

• Proven experience as a Media Planner; experience in digital media is a must
• In Depth knowledge of media channels
• Familiarity with campaign evaluation metrics and media buying
• Wide understanding of digital marketing solutions including digital and programmatic advertising, web and mobile sites, social media, SEO & SEM, digital media, CRM, e-commerce, technology, and analytics
• Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS, IRS)
• Excellent communication and teamwork skills
• An analytical mind with an aptitude for statistics and math
• Strong decision-making skills