Digital Media Executive

As a Digital Marketing Specialist, your primary responsibility will be to develop, schedule, and manage engaging digital content across various platforms including social media, websites, and email campaigns. You will be tasked with planning and implementing digital marketing campaigns to enhance brand awareness, drive traffic, and increase engagement. Monitoring performance metrics through tools like Google Analytics and Meta Insights will be essential for preparing regular performance reports. In addition, you will be required to handle the day-to-day operations of social media handles, including posting content, responding to inquiries, and monitoring trends. Supporting SEO and SEM activities through keyword research, SEO strategies, and paid search campaigns to boost visibility and performance will also be part of your role. Creative writing skills are crucial for crafting catchy captions and copies that align with the brand's storytelling and messaging. Staying updated on digital trends, platform updates, and competitor activities will be necessary to optimize digital marketing strategies. You will also be expected to coordinate with internal teams, clients, or partners to ensure alignment on digital deliverables and timely execution. To excel in this role, you should be proficient in media planning, possess strong skills in social media marketing and social media optimization (SMO), and exhibit excellent communication and writing abilities. The ability to create engaging content for various digital platforms, experience with digital media tools and analytics, and a Bachelor's degree in Marketing, Communications, Digital Media, or a related field are also required. Prior experience in a similar role would be advantageous, and the ability to work on-site in Ahmedabad with excellent fluency in English is essential.,