Digital Media Executive

The Digital Media Executive will be responsible for planning, executing, managing, and optimizing Plus Point’s digital presence across social media and paid digital platforms. This is a hands-on role—not strategy-only, not agency-coordination-only.

If you think “digital marketing” is just posting reels and tracking likes, this role is not for you.

Key Responsibilities1. Social Media Management (Organic)

• Manage day-to-day execution of all social media platforms (Instagram, Facebook, LinkedIn, YouTube).
• Create monthly content calendars aligned with product launches, festivals, campaigns, and business priorities.
• Coordinate with designers, videographers, factories, and sales teams for content sourcing.
• Write clear, brand-consistent captions, hashtags, and CTAs.
• Monitor comments, DMs, and ensure timely, professional responses.
• Track engagement, reach, follower growth, and content performance.

2. Paid Digital Advertising

• Execute and manage Meta Ads (Facebook & Instagram) and Google Ads.
• Set up campaigns for:
• Brand awareness
• Lead generation
• Product promotions (especially Digital Locks & Smart Security)
• Monitor ad performance, CTRs, CPL, ROAS, and suggest optimizations.
• Coordinate with internal stakeholders for landing pages, creatives, and offers.
• Ensure ad spends are controlled, tracked, and justified.

3. Content & Campaign Execution

• Support execution of:
• Product launches
• Dealer campaigns
• Carpenter-focused initiatives
• Festival & seasonal campaigns
• Ensure all content aligns with Plus Point’s brand tone: professional, trustworthy, progressive.
• Maintain consistency across platforms—no random posting.

4. Reporting & Analysis

• Prepare weekly and monthly performance reports for:
• Social media growth
• Campaign performance
• Ad spends vs results
• Identify what’s working and what’s not—data over opinions.
• Share actionable insights, not vanity metrics.

5. Coordination & Ownership

• Work closely with:
• Brand & Marketing Team
• Design & Video Team
• Sales & Product Teams
• Take end-to-end ownership of assigned digital tasks.
• Follow timelines strictly—missed deadlines won’t be taken lightly.

Job Types: Full-time, Part-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Expected hours: 48 per week

Work Location: In person