Digital Media Content Analyst Lead

6 - 11 years

11 - 15 Lacs

Posted:Just now| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Implement the company s go-to-market strategy by operationalizing target accounts, personas, messaging, and territory management.
  • Strategy & Planning: Implement integrated media strategies across search, social, programmatic, video, and display channels aligned with business goals.
  • Execution & Optimization: Lead execution of large-scale digital campaigns focused on lead generation and brand awareness.
  • Partner with internal teams and external partners to ensure timely and high-quality campaign delivery.
  • Monitor campaign performance, optimize for ROI, and make data-driven investment recommendations.
  • Consolidate campaign results and provide actionable insights to stakeholders.
  • Ensure data accuracy across platforms like Salesforce, HubSpot, and 6Sense.
Required Skills & Experience
  • 6+ years of experience in digital media strategy & planning, with a strong focus on performance marketing in the B2B SaaS space.
  • Proven track record of executing high-impact campaigns with measurable business outcomes.
  • Hands-on experience with digital planning tools, ad tech platforms, and analytics/reporting solutions.
  • Strong grasp of digital marketing channels (Google Ads, LinkedIn Ads, and Programmatic ads) and performance metrics.
  • Experience with marketing funnels and lead management processes.
  • Exposure to intent data and Account-Based Marketing (ABM) principles.

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Sprinklr

Software Development

New York NY

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