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Job Description

About the job-

Digital Marketing Trainee

The Position:

Digital Marketing Executive/Trainee

Location:Digital Marketing Trainee

Digital Marketing Trainee

Pune, India

Company Profile:Digital Marketing Trainee

Digital Marketing Trainee

As a subsidiary of Denmark based Scan-Group, our history in shipping and logistics dates to 1969. From Scan-Group, Shipco Transport was founded in 1988 and has organically grown into one of the world s leading neutral NVOCCs. Headquartered in Chatham,

Digital Marketing Trainee

New Jersey, Shipco Transport operates more than 90 offices in over 30 countries across 5 continents and employs over 2,200 people. Our company s truly intermodal character offering Air Freight, LCL and FCL Ocean Freight services, uniquely positions Shipco as a go-to provider of worldwide transportation solutions
The

Digital Marketing Executive/Trainee

will be responsible for executing and optimizing the presence of Brand Shipco across owned and paid Digital Channels

Principal tasks:

Content Optimization & O

Digital Marketing Trainee

perations:
Assisting with publishing and editing articles on the Media section
Conducting content audits across channels and implementing the changes suggested
Work closely with the CORP team in New Jersey
Social Media and ORM:
Scheduling and posting content across various social media platforms in-line with the strategy outlined by Corporate Marketing Team
Engaging with followers, responding to comments and messages
Monitoring social media analytics and reporting on performance
Monitoring reviews online and assisting with ORM (Online Reputation Management)
Keeping an eye on Competitor handles and Industry trends
SEO Support:
Conducting basic keyword research
Optimizing content for search engines (On-Page/Off-Page)
Building internal backlinks and managing the Media Section structure
Email Marketing:
Assisting in designing and sending email campaigns with close coordination with the Graphic Design team
Identifying deviations and errors to ensure adherence to guidelines
Auditing email subscriber lists and segmentations
Analyzing email campaign performance metrics
Data Analysis and Reporting:
Gathering and analyzing data from various digital marketing tools and CRM
Preparing reports on campaign performance and key metrics
General Administrative Tasks:
Maintaining digital marketing asset library
Staying updated on current digital marketing trends and best practices

Ideal Candidate:

Strong understanding of digital marketing concepts and channels
Basic proficiency with social media platforms and CMS
Excellent written and verbal communication skills
Familiarity with web analytics tools like Google Analytics
Basic knowledge of SEO principles
Strong attention to detail and ability to work independently and collaboratively
Proficient in Microsoft Office Suite and Adobe Photoshop
Proficient in HTML and CSS
Willing to work in Europe and US time zones

Qualifications:

Digital Marketing Trainee

Any Graduate with experience in Digital/Content Marketing
OR
BBA/Equivalent in Marketing with an internship experience in Digital/Content Marketing

Benefits:

Shipco Transport offers competitive salaries, great working conditions, excellent workmates, a social atmosphere, and fantastic opportunities for the right candidate.

Interview Process:Digital Marketing Trainee

Round 1: Telephonic screening by Marketing Team
Round 2: Technical Screening (Photoshop, HTML, CSS) + English Proficiency
Round 3: HR interaction

Please Note:

The candidate will be placed with our Marketing Team in Pune under Shipco IT Pvt. Ltd.

Digital Marketing Trainee

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