Digital Marketing Strategist

The digital marketing strategist will be responsible for the successful management of digital strategy for client brands. He must be an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities. The Digital Marketing Strategist answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.

Digital Marketing Strategists are responsible for achieving the client’s strategic brand and business objectives by working with clients to provide them with guidance and working with the internal team to achieve execution of strategies. They serve a vital role in promoting the integration of cross-functional teams and ensuring seamless delivery of all work to the client. This candidate must be prepared for a fast-paced environment and be comfortable making decisions.

Responsibilities:

• Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives.
• Executes projects to be high quality, on time and cost-effective/on budget
• Manages overall project scope and ensures staffing assumptions adhere to budget
• Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays
• Manages work and professional development of assigned project manager(s)
• Writes communications briefs, ensuring that creative and media are effectively integrated
• Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behaviour
• Develops a total understanding of online target audience and mindset modes
• Provides campaign performance reporting and analysis to clients
• Ensures accountability is established during the project planning process

Skills/Requirements:

• Five- seven years of full-time experience in digital marketing or advertising (digital experience required)
• Superior communication skills, both internal and client-facing
• Strong relationship management, organizational and project management skills
• Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
• Ability to identify opportunities for growth and incremental opportunities with client partners
• Strong interest in technology or digital marketing
• Bachelor’s degree or equivalent in a related field