Digital Marketing Specialist

Company Description VPS Lakeshore Hospital is one of Kerala's largest and most comprehensive independent multi-specialty hospitals, offering 24/7 emergency, primary, and specialized care. With a focus on medical education, pioneering research, and patient-centered clinical care, VPS Lakeshore is a trusted healthcare destination for patients worldwide. The hospital is equipped with cutting-edge healthcare facilities and sets world-class standards in healthcare delivery. About the Role VPS Lakeshore Hospital is seeking a talented Digital Marketing Specialist to take charge of our digital presence across platforms. You’ll be responsible for strategising, executing, and managing all digital campaigns to build brand awareness, generate leads, and engage our audience effectively. Qualifications Proven experience in digital and social media marketing, including SEO, SEM, and lead generation strategies Strong knowledge of web analytics tools like Google Analytics, Search Console, and Tag Manager Excellent communication skills with a flair for content planning and execution Prior experience in healthcare marketing is an added advantage Bachelor’s degree in Marketing, Communications, or a related field Key Responsibilities Manage and grow the hospital’s presence on Instagram, Facebook, LinkedIn, YouTube, and the official website Plan, execute, and monitor Google Ads and Meta Ads campaigns Implement SEO strategies to improve organic search visibility Generate high-quality leads and improve conversion rates Track campaign performance using Google Analytics, Search Console, and other tools Coordinate with the creative/content team for timely delivery of campaigns Ensure brand consistency across all digital platforms Show more Show less