Digital Marketing Specialist @ Belgaum, Chikodi

3 - 6 years

6 - 12 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Position Overview

We are seeking an experienced Digital Marketing Manager to lead and execute our overall digital marketing strategy. The ideal candidate will be responsible for planning, implementing, and optimizing campaigns across multiple digital channels to drive brand awareness, lead generation, and business growth.

Key Responsibilities

  • Plan, execute, and optimize

    Facebook Ads, Google Ads

    , and other paid marketing campaigns.
  • Develop and manage

    SEO strategies

    to improve organic visibility and search ranking.
  • Lead

    branding initiatives

    across digital platforms to strengthen brand presence.
  • Plan and manage

    end-to-end digital marketing campaigns

    , including social media, email marketing, content marketing, and performance marketing.
  • Conduct performance analysis using analytics tools and drive insights for continuous improvement.
  • Monitor campaign budgets, KPIs, and ROI, ensuring optimal performance.
  • Collaborate with design, content, and product teams to create engaging marketing material.
  • Stay updated on industry trends, competitor activities, and best practices.
  • Prepare monthly performance reports and present campaign outcomes to stakeholders.

Required Skills & Qualifications

  • Proven experience as a

    Digital Marketing Manager

    or similar role.
  • Hands-on experience with

    Facebook Ads Manager & Google Ads

    (Search, Display, Video).
  • Strong knowledge of

    SEO tools

    (Google Search Console, SEMrush, Ahrefs, etc.).
  • Experience with

    branding, campaign strategy, and digital marketing analytics

    .
  • Proficiency in

    Google Analytics

    , keyword planning, and performance tracking.
  • Strong understanding of social media platforms and content marketing.
  • Excellent communication, analytical, and project management skills.
  • Ability to work in a fast-paced environment and handle multiple campaigns simultaneously.

Preferred Qualifications

  • Certifications in Google Ads, Facebook Blueprint, SEO, or Digital Marketing.
  • Experience with marketing automation tools (HubSpot, Mailchimp, Zoho Campaigns).
  • Experience managing budgets and performance-driven campaigns.

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Legal Technology / Services

Chennai

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