Digital Marketing Executive & Business Lead Generator

This role combines expertise in digital marketing strategies with strong business development skills to drive brand visibility, generate qualified leads, and support revenue growth. The ideal candidate will be creative, analytical, and proactive, with a passion for digital trends and customer engagement.

Role & responsibilities

Digital Marketing

• Plan, execute, and optimize digital campaigns across platforms (Google Ads, Facebook, LinkedIn, Instagram, etc.).
• Manage SEO/SEM strategies to improve website traffic and search rankings.
• Create engaging content for social media, blogs, email marketing, and landing pages.
• Monitor analytics and performance metrics to measure ROI and campaign effectiveness.
• Collaborate with design and content teams to ensure brand consistency.

Lead Generation

• Develop and implement strategies to identify, qualify, and nurture business leads.
• Use CRM tools to track prospects and manage the sales pipeline.
• Conduct market research to identify new business opportunities and target audiences.
• Build and maintain relationships with potential clients through email campaigns, cold outreach, and networking.

Support sales teams with qualified leads and conversion strategies

Preferred candidate profile

Qualifications

• Bachelors degree in Marketing, Business Administration, or related field.
• Proficiency in tools such as Google Analytics, HubSpot, Salesforce, SEMrush, or similar.
• Strong knowledge of SEO, PPC, social media marketing, and email automation.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Analytical mindset with problem-solving skills and attention to detail.

Experience

• At least 2 years of experience in digital marketing and lead generation.

Desired Attributes

• Creative thinker with a passion for digital innovation.
• Goal-oriented and motivated by measurable results.
• Strong networking and relationship-building abilities.