Digital Marketing Specialist

Location: Sector-64, Noida
Job Type: Full-time
Experience: 1 - 3 years preferred

Job Summary:

We are seeking a results-driven and creatively skilled Digital Marketing Executive with hands-on experience in managing e-commerce platforms and executing digital campaigns with a strong sense of visual design. The ideal candidate will be responsible for boosting online presence, driving traffic, increasing sales through digital strategies, and producing eye-catching creatives that align with our brand identity.

Key Responsibilities:

• E-commerce Management:
• Manage and optimize product listings on platforms like Shopify, Amazon, Flipkart, or WooCommerce.
• Monitor inventory, pricing strategies, promotions, and order fulfillment.
• Analyze e-commerce KPIs such as conversion rate, AOV, bounce rate, etc.
• Coordinate with cross-functional teams for product uploads, offers, and campaigns.
• Digital Marketing:
• Plan and execute digital campaigns across platforms (Google Ads, Facebook, Instagram, etc.).
• Implement SEO strategies to improve organic search rankings.
• Conduct email marketing campaigns using tools like Mailchimp, Klaviyo, etc.
• Monitor campaign performance and optimize based on ROI and engagement.
• Creative Designing:
• Design creatives for digital campaigns, banners, product visuals, and social media using tools like Canva, Adobe Photoshop, Illustrator, etc.
• Collaborate with content and marketing teams to align visuals with messaging.
• Ensure all designs follow brand guidelines and appeal to the target audience.

Required Skills:

• Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce, Amazon Seller Central).
• Strong knowledge of digital marketing tools and analytics (Google Ads, Meta Ads Manager, Google Analytics, etc.).
• Creative design skills with experience in tools like Adobe Suite or Canva.
• Good understanding of SEO, SEM, and social media trends.
• Excellent communication and analytical skills.
• Ability to manage multiple projects and deadlines.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, or related field.
• Certification in Digital Marketing or eCommerce (preferred).
• 6+ months of experience in digital marketing and e-commerce management.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement

Schedule:

• Day shift

Application Question(s):

• Do you experience with E-commerce platforms?
• What is your current CTC?

Work Location: In person