Digital Marketing Specialist

Company Description

TGT Global Trots and Travels Pvt. Ltd. offers customized travel packages for various types of travelers, including solo trips, group tours, incentive travel, couple getaways, adventure tours, honeymoons, and luxury experiences in PAN India & Asia. The company provides expert travel planners who craft smooth, stress-free trips with services such as Tour Packages, Accommodations, Air tickets, Car Rental, Activities and Excursions.

Role Description

This is a full-time hybrid role as a Digital Marketing Specialist at TGT Global Trots and Travels Pvt. Ltd. The role will involve day-to-day tasks related to social media marketing, digital marketing, web analytics, online marketing, and communication. The position is based in Noida with the flexibility for some work from home.

📍 Location: Remote for 4 to 6 months and after on-site | 🕘 Full-Time

▪️ Experience: 3–5 years of experience in Digital Marketing

We’re looking for a creative and results-oriented Digital Marketing Specialist to join our team!

💠 Responsibilities:-

• Develop and manage digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Create, curate, and manage engaging content for social media, website, blogs, email campaigns and other digital platforms to attract and retain clients.
• Optimize content for SEO and manage website performance using analytics tools.
• Plan and execute paid advertising campaigns (PPC, social media ads, display campaigns).
• Track, analyze, and report on campaign performance, ROI, and KPIs.
• Manage and grow the company’s online presence and audience engagement.
• Stay updated with the latest digital marketing trends, tools, and best practices to keep campaigns fresh and effective.
• Collaborate with internal teams, designers, and content creators to ensure brand consistency and smooth user experience across digital touchpoints.

💠 Key Skills required:-

• Solid understanding of search engine algorithms and ranking factors.
• Ability to produce compelling written, visual, and video content.
• Knowledge of various digital marketing tools and platforms, including social media management, email marketing software, and SEO tools.
• Strong knowledge of on-page, off-page, and technical SEO.
• Experience in conducting site audits and competitor analysis.
• Strong analytical and problem-solving skills.
• Excellent verbal and written communication and reporting skills to collaborate with teams and present results.