Digital Marketing Specialist

Digital Marketing Professional

Key Responsibilities:

• Plan, execute, and monitor

  digital campaigns

  across Google, Facebook, Instagram, LinkedIn, YouTube, etc.
• Manage

  SEO/SEM, social media, display ads, and paid campaigns

  to drive leads and conversions.
• Create and publish engaging

  content (blogs, posts, reels, videos, graphics)

  in collaboration with designers/writers.
• Manage

  social media presence

  (organic + paid growth strategies).
• Conduct keyword research, optimize website pages, and ensure

  SEO best practices

  .
• Run

  email marketing campaigns

  , newsletters, and drip campaigns for engagement.
• Track campaign performance using

  Google Analytics, Search Console, Facebook Ads Manager, etc.

• Analyze ROI and provide regular reports to management.
• Stay updated on the latest

  digital trends, tools, and algorithms

  .
• Coordinate with sales, admissions, and product teams to align campaigns with goals.

Requirements:

• Bachelor’s degree in Marketing, Business, IT, or related field (MBA preferred for Manager roles).
• Certification in Digital Marketing (Google, HubSpot, Meta, etc.) is a plus.
• For Executives: 0–3 years of experience.
• For Managers: 3–8 years of experience in digital marketing.
• Hands-on knowledge of

  SEO, Google Ads, Facebook Ads, LinkedIn Ads, YouTube Marketing

  .
• Familiarity with digital tools:

  SEMrush, Ahrefs, Mailchimp, Canva, HubSpot, etc.

• Strong communication, creative thinking, and analytical skills.

Benefits:

• Competitive salary with performance-based incentives.
• Opportunity to work with leading education brands and corporates.
• Training and mentorship in advanced digital strategies.
• Career growth into leadership roles.

Who Can Apply:

• Freshers with certifications/internships in Digital Marketing.
• Experienced executives aiming for specialization in SEO, social media, or performance marketing.
• Managers with proven experience in handling large campaigns and leading teams.