Digital Marketing Specialist

Softzix Private Limited

1 - 3 years

0 Lacs

Bhubaneswar Odisha India

Posted:3 months ago| Platform:

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Skills Required

marketing software technology drive strategies seo design ads analyze analytics content development mailchimp communication

Work Mode

On-site

Job Type

Full Time

Job Description

💼

Job Opening: Digital Marketing Specialist

Location

Company

Employment Type

🚀

About Us:

Digital Marketing Specialist

🎯

Responsibilities:

Plan, execute, and optimize performance marketing campaigns on Meta (Facebook & Instagram), Google, and LinkedIn Ads
Develop and implement
email marketing
strategies for lead nurturing and retention
Work on on-page and off-page SEO to boost search rankings and organic visibility
Design creatives using Canva
for ads, newsletters, and social media posts
Analyze campaign performance and generate actionable insights using tools like Google Analytics and Meta Ads Manager
Collaborate with the content, design, and development teams to align marketing goals
Stay updated with digital trends, tools, and algorithm changes

🛠️

Skills & Qualifications:

1-3 years of proven experience in digital marketing
Hands-on experience in Meta Ads, Google Ads, LinkedIn Ads
Proficiency in email marketing platforms (e.g., Mailchimp, ZOHO Campaigns)
Strong understanding of
SEO strategies and tools (e.g., SEMrush, Ahrefs, Google Search Console)
Basic design skills with Canva or similar tools
Good communication and analytical skills
Bachelor's degree in Marketing, Business, or related field (preferred)

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