Digital marketing Specialist ( SEO,PPC & Social Media

We are looking for a results-driven Digital Marketing Executive to plan, execute, and optimize online marketing campaigns across SEO, social media, paid advertising, and content marketing. The ideal candidate will be responsible for increasing brand visibility, driving traffic, and generating qualified leads.

Key Responsibilities

• Plan and execute SEO strategies (On-page, Off-page, Technical SEO)

• Perform keyword research, competitor analysis, and content optimization

• Manage Google Ads, Meta Ads (Facebook & Instagram) and other paid campaigns

• Optimize website performance, landing pages, and conversion funnels

• Handle social media marketing (content planning, posting, engagement)

• Monitor and improve organic search rankings and traffic

• Analyze performance using Google Analytics, Search Console, and SEO tools

• Create and manage content marketing strategies (blogs, creatives, emails)

• Coordinate with designers and developers for campaign execution

• Prepare weekly/monthly performance reports and insights

Required Skills

• Strong knowledge of SEO (On-page, Off-page, Technical)

• Experience with Google Ads, Meta Ads

• Familiarity with Google Analytics, Search Console, SEMrush/Ahrefs

• Understanding of social media platforms and algorithms

• Basic knowledge of HTML, CMS (WordPress) is a plus

• Good analytical and problem-solving skills

• Excellent communication and time-management skills

Qualifications

• Bachelor’s degree in Marketing, Business, IT, or related field (preferred)

• 1–5 years of experience in digital marketing (can be adjusted)

• Certifications in Google Ads / Analytics / SEO are a plus

Key Performance Indicators (KPIs)

• Organic traffic growth

• Keyword ranking improvements

• Lead generation & conversion rate

• ROI on paid campaigns

• Engagement metrics across platforms

Why Join Us

• Opportunity to work on multiple digital channels

• Growth-oriented and learning-friendly environment

• Performance-based incentives

Short Version (for Resume)

Digital Marketing Specialist with expertise in SEO, paid ads, social media, and content marketing. Proven ability to improve search rankings, drive traffic, and generate leads through data-driven strategies.

Job Type: Full-time

Pay: ₹15,000.00 per month

Benefits:

• Paid sick time

Work Location: In person