Digital Marketing Specialist (SEO + Google Ads + Meta Ads)

Job Location: Sector 6, Vidhyadhar Nagar, Jaipur(Work from Office)
Salary: ₹20,000 – ₹45,000 per month (depends on interview performance and skills)
Job Type: Full-Time

Work Schedule

• Working Days: 6 days a week
• Weekly Off: 2nd and 4th Saturday + Sunday
• Job Timing: 10:00 AM – 6:00 PM

Job Summary

The SEO & Google and Meta Ads Expert is responsible for driving high-quality organic and paid traffic through search engines and social media advertising platforms. The role focuses on improving website visibility, increasing conversions, and optimizing performance through data-driven SEO and paid advertising strategies.

Key ResponsibilitiesSearch Engine Optimization (SEO)

• Conduct keyword research and competitor analysis
• Optimize website content, metadata, URLs, and internal linking
• Improve technical SEO including site speed, mobile optimization, and indexing
• Track keyword rankings and organic traffic growth
• Perform on-page, off-page, and technical SEO audits

Google Ads Management

• Create and manage Google Ads campaigns (Search, Display, YouTube, Shopping)
• Optimize bidding strategies, keywords, ad copy, and budgets
• Monitor CTR, CPC, Quality Score, and conversions
• Manage remarketing and conversion tracking

Meta (Facebook & Instagram) Ads Management

• Plan, execute, and optimize Meta ad campaigns
• Build custom, lookalike, and retargeting audiences
• Test ad creatives and formats to improve performance
• Monitor ROAS and campaign efficiency

Analytics & Reporting

• Analyze campaign performance and generate insights
• Prepare weekly and monthly performance reports
• Collaborate with content, design, and development teams

Required Skills & Qualifications

• Strong understanding of SEO best practices
• Hands-on experience with Google Ads and Meta Ads
• Analytical mindset with data-driven decision-making
• Good communication and reporting skills

Preferred Qualifications

• Google Ads or Meta Blueprint certification
• Experience with CRO and A/B testing
• Familiarity with WordPress or other CMS platforms

Key Performance Indicators (KPIs)

• Organic traffic and keyword ranking growth
• CTR, CPC, conversion rate, and ROAS
• Lead quality and cost per acquisition

Job Type: Full-time

Pay: ₹20,000.00 - ₹45,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• SEO & Google and Meta Ads Expert: 3 years (Required)

Work Location: In person