Digital Marketing Specialist - PPC

About the Role

PPC Executive with 5+ years of experience

Responsibilities

• Plan, launch, and manage advanced PPC campaigns across Google Ads, Meta Ads, and other paid media channels.
• Optimize budgets, bids, and targeting strategies to maximize ROI and achieve KPIs.
• Conduct in-depth data analysis to uncover insights and make data-driven optimizations.
• Collaborate with account managers, creative teams, and clients to align campaigns with broader marketing goals.
• Write compelling ad copy and coordinate engaging creatives that convert.
• Stay updated with industry trends, platform updates, and emerging ad opportunities.
• Prepare and deliver clear, actionable performance reports for internal teams and clients.
• Contribute to client proposals and pitches with innovative, data-backed campaign ideas.

Qualification

• Minimum

  5 years of hands-on experience

  in managing PPC campaigns.
• Proven expertise in

  Google Ads (Search, Display, Video)

  and

  Meta Ads Manager

  .
• Strong analytical skills with proficiency in tools like

  Google Analytics, Firebase, or similar

  .
• Google Ads and/or Meta Blueprint certifications.
• Ability to craft persuasive ad copy and optimize creative assets for better performance.
• Excellent organisational skills with the ability to manage multiple campaigns simultaneously.
• A proactive, curious mindset — always seeking ways to test, learn, and improve.
• Strong communication skills to present insights clearly to clients and colleagues.

Immediate joiners preferred.

kavita.gupta@grapeservices.net