Digital Marketing Specialist - PPC

Experience Required: 4+ Years

Location: Indore - Onsite

Job Type: Full-Time

Joining: Immediate Joiners Preferred

Key Responsibilities:

• Develop, implement, and manage PPC campaigns across Google Ads, Bing, and social platforms (Meta, LinkedIn, etc.)
• Conduct keyword research, competitor analysis, and audience targeting
• Write compelling ad copy, test variations (A/B testing), and optimize ads for maximum ROI
• Track and analyze campaign performance using tools like Google Analytics, Google Tag Manager, and Data Studio
• Monitor daily budgets, bids, and performance metrics; adjust strategy accordingly
• Optimize landing pages for conversion rate improvement
• Collaborate with the SEO, design, and content teams for cohesive strategy
• Stay updated with PPC trends, algorithm updates, and digital marketing innovations

Must-Have Skills:

• Hands-on experience with 

  Google Ads

   (Search, Display, Shopping, Video)
• Strong knowledge of 

  Google Analytics (GA4)

  , 

  Google Tag Manager

  , and 

  Search Console

• Experience with platforms like Meta Ads (Facebook/Instagram)

  , 

  LinkedIn Ads

  , etc.
• Proficiency in keyword research tools: 

  SEMrush

  , 

  Ahrefs

  , 

  Ubersuggest

  , or similar
• Strong analytical skills with ability to interpret data and generate actionable insights
• Basic understanding of SEO and how it complements PPC
• Good command over Excel/Google Sheets for reporting