Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location:

Job Type:

Company Overview

Pexa, originally established as Carclenx in January 2020, has evolved into one of India’s fastest-growing doorstep car care brands. Offering a range of premium services including car washes, detailing, and Car Shoppe facilities, Pexa has expanded to over 180 franchisees across the country. In 2024, the company has taken a leap forward by introducing Bike units, further enhancing accessibility and convenience. Pexa is committed to delivering high-quality, affordable, and convenient car care solutions—bringing a luxury spa experience right to your doorstep.

Role Overview

Digital Marketing Specialist

Key Responsibilities

• Plan, implement, and manage digital marketing campaigns across various channels (social media, Google Ads, SEO/SEM, etc.)
• Create engaging, high-quality content for social media posts, email campaigns, blogs, website pages, and ads
• Monitor and analyze campaign performance using web analytics tools (Google Analytics, Facebook Insights, etc.)
• Optimize content and campaign performance based on data and trends
• Manage and grow the brand’s presence across social media platforms (Instagram, Facebook, LinkedIn, etc.)
• Collaborate with the design and marketing teams to ensure cohesive brand messaging
• Stay updated with the latest trends and best practices in digital marketing and content creation
• Coordinate with franchise partners and internal teams to align marketing strategies with business goals

Required Qualifications

• Proven experience in

  Digital Marketing

  ,

  Social Media Marketing

  , and

  Online Advertising

• Hands-on experience with content creation

  , including social media graphics, ad copy, blog posts, and email marketing
• Proficiency in using

  web analytics tools

  (e.g., Google Analytics, Meta Business Suite, etc.)
• Strong verbal and written

  communication skills

• Ability to work collaboratively

  in a team environment and be present

  on-site

  in Attingal
• Bachelor’s degree in

  Marketing

  ,

  Communications

  , or a related field preferred
• Prior experience in a digital marketing or content creation role is highly desirable