Digital Marketing Specialist

• Leverage Digital Marketing Channels:
• Optimize real estate websites with SEO for local search to increase visibility.
• Use Google Ads with location-based and buyer-specific targeting for precise lead generation.
• Engage audiences on social media platforms like Facebook, Instagram, LinkedIn, targeting users based on interests, demographics, and behaviors.
• Email marketing helps nurture leads with personalized campaigns and property updates.
• High-Quality Visual Content:
• Use photos, videos, virtual tours, 3D images, and live-streamed open houses to showcase properties in a compelling way, helping prospective buyers visualize living in the space.
• Social Media Advertising:
• Facebook and Instagram ads targeting people interested in real estate or home improvement.
• LinkedIn ads for reaching professional investors.
• Retargeting ads to reconnect with visitors who previously viewed listings, increasing conversion chances.
• CRM and Automation:
• Integrate a Customer Relationship Management (CRM) system to manage leads and automate follow-ups.
• Automated email sequences can keep potential buyers engaged and informed.
• Local Listings and Reviews:
• Get your real estate business listed on local directories and platforms like Google Business Profile, Yelp, YellowPages, and use SEO to target local searches.
• Encourage reviews and check-ins to build trust and visibility.
• Video Marketing:
• Use video content to give virtual tours, show amenities, and surrounding environment.
• Video marketing significantly increases engagement and interest.
• Website Optimization:
• A user-friendly, responsive real estate website acts as a digital brochure and first point of contact.
• Content should be optimized with relevant keywords and location-based phrases.
• Targeted Advertising and Lead Generation:
• Use advanced targeting options on digital platforms to reach the right audience.
• Generate leads by creating compelling calls to action and clear property information.

Digital marketing not only increases the reach and efficiency of real estate sales efforts but also provides measurable results and a higher return on investment compared to traditional methods. It supports building a strong brand presence online, driving traffic, engaging potential buyers, and closing sales more effectively.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person