Digital Marketing Specialist

Role Overview: As a Digital Marketing Specialist based in Varanasi, you will be tasked with creating and overseeing social media campaigns, analyzing web data to shape marketing strategies, executing online marketing initiatives effectively, and coordinating with different stakeholders to guarantee that marketing activities are in sync with business objectives. Key Responsibilities: - Develop and manage social media campaigns to enhance brand visibility and engagement - Analyze web data to identify key insights and trends for optimizing marketing strategies - Implement online marketing initiatives such as SEO, SEM, and email marketing to drive traffic and conversions - Collaborate with internal teams and external partners to ensure alignment of marketing efforts with business goals Qualifications Required: - Proficiency in Social Media Marketing and Online Marketing techniques - Prior experience in Digital Marketing and Web Analytics - Strong Communication skills to effectively convey marketing messages - Excellent analytical and problem-solving abilities to interpret data and make informed decisions - Capability to work both independently and as part of a team to achieve marketing objectives - A Bachelor's degree in Marketing, Communications, or a related field - Experience in the retail industry would be advantageous,