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Digital Marketing Specialist

0 years

3 - 6 Lacs

Posted:13 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary

We are seeking a passionate and results-driven

Digital Marketing Specialist

to plan, execute, and optimize our online marketing initiatives. The ideal candidate should have a strong command of modern digital marketing tools and techniques, and the ability to lead integrated campaigns from concept to completion. This role requires creativity, analytical thinking, and a proactive approach to improving online presence and performance.

Key Responsibilities

  • Plan, execute, and manage end-to-end digital marketing campaigns across SEO, SEM, social media, and email marketing.
  • Create and oversee engaging content for the website, blogs, newsletters, and social media platforms.
  • Monitor and analyze campaign performance using tools such as Google Analytics, Meta Ads Manager, and others.
  • Execute and optimize paid advertising campaigns on Google Ads and social media platforms.
  • Conduct keyword research and implement SEO best practices to improve organic search rankings.
  • Maintain and update website content, landing pages, and optimize user journeys for better conversions.
  • Collaborate with internal teams and coordinate with external vendors and agencies when necessary.
  • Track and report campaign ROI, KPIs, and other performance metrics regularly.
  • Stay current with digital marketing trends, emerging technologies, and industry best practices.

Key Skills And Competencies

  • Proven experience with SEO, Google Ads, Meta (Facebook/Instagram) Ads, and email marketing.
  • Proficiency in digital marketing tools such as Google Analytics, Google Search Console, and Meta Business Suite.
  • Strong analytical and problem-solving skills with a data-driven mindset.
  • Creative approach to content creation and campaign planning.
  • Good understanding of branding, content marketing, and digital storytelling.
  • Basic knowledge of HTML/CSS is a plus.

Job Types

Full-time, PermanentSkills: html/css,meta business suite,digital storytelling,google search console,meta ads (facebook/instagram),campaigns,seo,social media,google ads,digital marketing,email marketing,google analytics,content creation

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