Digital Marketing Specialist (Mehsana, Gujarat)

Company Description

Established in 2007 in Mehsana, Gujarat, India, Alltech Group is a prominent manufacturer specializing in road construction equipment. Beginning with manufacturing for a leading European asphalt plant company, Alltech has since developed its own product portfolio to meet market demands. Known for its technologically advanced, efficient, and economically viable products, the company is committed to delivering solutions tailored to customer needs. Alltech Group focuses on infrastructure development and aims to foster long-term, profitable relationships with its customers.

Role Description

We are seeking a full-time, on-site Digital Marketing Specialist to join our team in Mehsana, Gujarat, India. The role involves developing, implementing, and monitoring digital marketing strategies to enhance the company's online presence and drive business growth. Day-to-day responsibilities include managing social media campaigns, analyzing web performance metrics, creating online marketing content, and coordinating digital advertising efforts. The specialist will work closely with cross-functional teams to ensure marketing objectives align with organizational goals.

Qualifications

• Proficiency in Social Media Marketing and creating effective digital campaigns
• Strong skills in Digital Marketing and Online Marketing techniques
• Experience with Web Analytics tools to monitor and analyze digital performance
• Excellent Communication skills to collaborate with teams and engage online audiences
• Knowledge of industry trends and a creative approach to enhancing online presence
• Ability to work independently and meet deadlines
• Relevant qualifications such as a degree in Marketing, Communications, or a related field are preferred
• Experience in the infrastructure development or road construction industry is an advantage