Digital Marketing Specialist

We are seeking a Digital Marketing Manager with a proven track record in driving paid & organic growth across digital channels for eCommerce brands. The ideal candidate is data-driven, strategic, and has hands-on experience in managing campaigns across platforms like Google Ads, Meta Ads.

You will be responsible for developing, executing, and optimising performance marketing strategies to drive customer acquisition, conversion, and ROI.

Key Responsibilities:

• Plan and manage end-to-end paid marketing campaigns across 

  Google (Search, Display, YouTube), Meta (Facebook/Instagram), and marketing platforms

  .
• Conduct regular 

  campaign analysis and A/B testing

   to improve ROI, CAC, CTR, and CPA.
• Manage 

  monthly budgets

  , ad spends, and ensure cost-efficiency with strong performance metrics.

• Should have experience in creating creative content

  to generate compelling ad creatives.
• Use tools like 

  Google Analytics, Meta Business Manager, Ads Manager, Amazon Seller Central

  , etc. for reporting and insights.
• Monitor customer funnels and optimize landing pages in collaboration with web and UI teams.
• Stay updated on industry trends, competitor strategies, and platform algorithm changes.

Key Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.

• 2+ years of experience in performance marketing

   within an eCommerce or D2C product-based company.
• Strong understanding of 

  digital media buying, retargeting, audience segmentation, and conversion tracking

  .
• Hands-on experience with 

  Google Ads, Meta Ads

  , and marketplace advertising tools.
• Proficient in using tools like 

  Google Analytics, Tag Manager, Excel/Google Sheets, Hotjar

  , etc.
• Strong analytical and communication skills with a passion for results.

Good to Have:

• Experience with 

  email automation, affiliate marketing, or influencer marketing platforms

  .
• Working knowledge of 

  SEO and organic growth strategies

  .
• Experience in managing 

  performance dashboards and attribution models

  .
• Experience in handling Ads of E-commerce portals like Amazon, Flipkart, Myntra etc.

Job Types: Full-time, Permanent

Benefits:

• Flexible schedule

Please email your Profile at care@lujotrends.com