Digital Marketing Specialist

Job Overview:

We are looking for a highly skilled and experienced Digital Marketing Specialist to join our IT company. The ideal candidate will be responsible for developing and implementing digital marketing strategies that will increase brand awareness, drive traffic to our website, and generate leads.

Responsibilities:

- Develop and implement digital marketing strategies, including SEO, SEM, PPC, Lead generation, Ad manager, Google ads, social media, email marketing, and content marketing.

- Manage and optimize all digital channels, including the company website, social media accounts, email campaigns, and online advertising campaigns.

- Create and manage digital marketing budgets and track ROI.

- Develop and execute lead generation campaigns to drive traffic to the website and generate leads.

- Analyze and report on digital marketing campaigns to identify areas for improvement.

- Collaborate with internal teams to develop and implement marketing campaigns that align with business objectives.

- Stay up-to-date with the latest digital marketing trends and technologies.

Requirements:

- Bachelor's degree in marketing, communications, or a related field.

- At least 2 years of experience in digital marketing, preferably in the IT industry.

- In-depth knowledge of SEO, SEM, PPC, Lead Generation, Ad Manager& Google ads,, social media, email marketing, and content marketing.

- Experience with lead generation campaigns and online advertising.

- Strong analytical and reporting skills.

- Excellent communication and collaboration skills.

- Ability to work in a fast-paced, deadline-driven environment.

- Creative thinking and problem-solving abilities.

- Strong project management skills.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Ability to commute/relocate:

• Raipur, Chhattisgarh: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person