Digital Marketing Specialist

3 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title

Location

Employment Type


Job Summary

results-driven and creative Digital Marketing Executive


Key Responsibilities


Digital Campaign Management

  • Plan and execute campaigns across SEO, SEM, social media, email, and display networks
  • Manage Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, etc.


SEO & Content Marketing

  • Perform keyword research and optimize website content for SEO
  • Work with content teams to create blog posts, landing pages, and web copy


Social Media Management

  • Manage the company’s presence on platforms like Facebook, Instagram, LinkedIn, X (Twitter), and YouTube
  • Create and schedule posts, monitor engagement, and analyze performance


Email Marketing

  • Design and execute email campaigns using Mailchimp, HubSpot, or Sendinblue
  • Perform A/B testing and track open/click-through rates


Analytics & Reporting

  • Track performance using Google Analytics, Search Console, and social media tools
  • Provide insights and data-driven recommendations for continuous improvement


Website Management

  • Update and manage content using CMS platforms like WordPress or Shopify
  • Monitor website performance, user experience, and technical issues


Team Collaboration

  • Work closely with design, sales, and product teams to ensure campaigns align with overall goals


Key Skills & Competencies

  • Proficient in

    Google Ads

    ,

    Google Analytics

    ,

    Facebook Business Manager

    ,

    SEO tools etc.

  • Strong grasp of

    digital marketing KPIs

    ,

    trends

    , and

    best practices

  • Basic knowledge of

    HTML/CSS

    ,

    WordPress

    , or similar CMS is a plus
  • Excellent

    communication

    ,

    copywriting

    , and

    analytical

    skills


Qualifications

  • Bachelor’s degree in

    Marketing

    ,

    Communications

    ,

    Digital Media

    , or a related field
  • 1–3 years of relevant experience in digital marketing
  • Certifications such as

    Google Ads

    ,

    HubSpot

    , or

    Meta Blueprint

    are a plus


Career Growth

Opportunity to grow into senior roles such as:

  • Digital Marketing Manager
  • Performance Marketing Specialist
  • SEO Manager
  • Content Marketing Lead
  • Marketing Strategist

How to Apply

send their CV

hr@kosolenergie.com

Call: 63570 80040

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