Digital Marketing Specialist

As a Media Buyer, you will be responsible for managing Search Arbitrage RSOC campaigns on Google Display Network (GDN) and TikTok. Your role will involve conducting keyword research, setting up campaigns, optimizing them daily, and improving ROI. You should possess a strong foundation in digital marketing metrics and a data-driven mindset to drive performance decisions effectively. - Research and identify profitable keyword segments and traffic opportunities. - Create, launch, and manage Search Arbitrage RSOC campaigns on GDN and TikTok. - Monitor campaign performance regularly, track relevant metrics, and adjust bids to enhance ROI. - Conduct creative and audience tests to refine targeting and boost revenue performance. - Utilize data insights to make strategic adjustments and proactively resolve performance issues. - Stay updated on emerging AI tools and automation techniques to improve campaign efficiency. - Maintain consistent performance tracking and reporting for internal evaluation. Your qualifications should include: - Strong understanding of digital marketing concepts and traffic monetization models. - Familiarity with key metrics such as CTR, CPC, RPM, CPA, and ROAS. - Experience in campaign optimization, creative testing, and audience scaling. - Analytical mindset with the ability to interpret performance reports effectively. - Basic knowledge of search arbitrage and the ad network ecosystem. - Bonus: Awareness of how AI is utilized in performance marketing workflows. Preferred qualifications for this role: - 3+ years of experience in media buying or performance marketing. - Previous hands-on experience running campaigns on GDN or TikTok Ads. - Self-driven and comfortable working independently.,