Digital Marketing Specialist

Job Overview:

We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating and executing digital marketing strategies across multiple channels. This role involves developing engaging content for various platforms and overseeing SEO, social media management and PPC Ad campaigns.

Key Responsibilities:

• Create and execute digital marketing strategies across channels.
  
• Plan SEO strategies
• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
  
• Analyze performance metrics, adjust strategies to improve ROI, and manage budgets effectively.
  
• Develop content for social media.
  
• Develop and implement social media strategies to drive engagement and growth across various.
  
• Coordinate with cross-functional teams and manage project timelines and resources.
  
• Create and manage content marketing initiatives that align with branding goals.
  
• Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats.

Requirements

• Bachelor’s degree in any field or preferably marketing.
  
• Proven experience in running Paid Campaigns - Google, Meta, LinkedIn.
  
• Strong Expertise in Organic Social Media Marketing.
  
• Ability to manage multiple projects at one time.
  
• Well versed in Google Analytics, Google Tag Manager, and other analytics tools.
  
• Outstanding written and verbal communication English skills.
  
• Experience in Content Marketing and Branding
  
• Knowledge of Email and Influencer Marketing Skills, ORM, Affiliate Marketing would be an advantage.

Benefits

Why you'll enjoy working at Fresco:

• We collaborate on interesting international projects, trying to make a real difference.
  
• Five days working and flexible work timings.
  
• Fair pay, a transparent career and promotion plan.
  
• Strong budget for learning courses & conferences.
  
• Focus on internal learning in the form of mentorships, workshops, and talks.
  
• We operate with squads, tribes, and chapters instead of a traditional top-down hierarchy.
  
• Our office offers a relaxed and enjoyable atmosphere with amenities like games, a pool table, Foosball, and a book corner.