Digital Marketing Specialist

Job Summary:

We are looking for a highly skilled and results-driven Digital Marketing Specialist/Manager to lead and execute performance marketing campaigns. The ideal candidate will be well-versed in Meta Ads (Facebook & Instagram), Google Ads, SEO, SEM, PPC, and all aspects of digital strategy—from ideation and planning to flawless execution and reporting.

Key Responsibilities:

• Develop and implement end-to-end digital marketing strategies aligned with business goals.
• Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), and other platforms.
• Drive traffic, lead generation, and conversions through SEO, SEM, and PPC strategies.
• Conduct thorough keyword research, competitor analysis, and audience segmentation.
• Brainstorm new and creative growth strategies to increase brand reach and ROI.
• Monitor campaign performance daily and generate actionable insights for improvement.
• Collaborate with design, content, and sales teams to align campaigns with brand messaging.
• Manage budgets and track KPIs such as CTR, CPC, ROAS, and CPA.
• Stay updated with industry trends, platform updates, and best practices.
• Provide regular performance reports and insights to the management team.

Requirements:

• 4 to 5 years of hands-on experience in digital marketing.
• Proven track record of successful Meta Ads and Google Ads campaigns.
• Strong understanding of SEO, SEM, PPC, analytics, and conversion optimization.
• Ability to conceptualize, plan, and execute comprehensive digital campaigns.
• Analytical mindset with proficiency in tools like Google Analytics, Meta Business Suite, Google Tag Manager, and other relevant platforms.
• Excellent communication, project management, and presentation skills.
• Certification in Google Ads, Meta Blueprint, or similar.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience in Real Estate, Hospitality will be an advantage.

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person

Expected Start Date: 15/07/2025